Leading PR Firm Creates Ad-tech Focused Practice Area

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Dec 18, 2013, 12:55 ET

NEW YORK, Dec. 18, 2013 /PRNewswire/ -- 5W Public Relations, one of the largest independent PR firms in the country, today announced the creation of an AdTech group – 5W-Wired – to specialize in serving and supporting companies focused on advertising technology and the digital advertising arena. 5WPR has long served advertising technology clients including Adgent, Rokkan, Icreon Tech, XL Marketing, Phoenix Marketing International, Sticky (formerly EyeTrackShop), Zoomkube, Creative Signals and many more.

"5W's success in the ad tech space dates back many years, really since our origin – this announcement simply formalizes a stand-alone ad-tech practice area within the agency," said Ronn Torossian, CEO and President of 5WPR. "Our ability to understand the most marketable aspects of a technology, and strategically secure media coverage for a wide variety of companies has allowed us to achieve spectacular results for our clients. We look forward to continuing to expand our success in the ad-tech arena."

For ten years, 5W's technology practice has consistently been recognized for its results-driven campaigns and putting new companies on the map and maintaining the status of existing ones through targeted media outreach. 5W tech clients are often featured in major consumer, tech, and business media outlets including TechCrunch, Mashable, The Wall Street Journal, The New York Times and major broadcast television networks.

ABOUT 5W PUBLIC RELATIONS

5W Public Relations is a full-service PR firm known for cutting-edge programs that engage with businesses, organizations and individuals. With over 100 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading organizations a resourceful, bold and results-driven approach to communications and marketing. In 2013, 5W was named Agency of the Year by the American Business Awards. "Like" us on Facebook by visiting www.facebook.com/5WPublicRelations or follow us on Twitter at www.twitter.com/5W_PR

Contact: Ronn Torossian, 5W Public Relations, 212-999-5585, [email protected]

SOURCE 5W Public Relations