Leading New Zealand Freight Service Provider Adopts IBM PureSystems for IT Consolidation

First Australasian Customer for IBM's New Breed of Expert Integrated Systems

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Oct 01, 2012, 10:15 ET

AUCKLAND, New Zealand, Oct. 1, 2012 /PRNewswire/ -- IBM (NYSE: IBM) announced today that Peter Baker Transport (PBT) has selected the new IBM's PureSystems integrated system to simplify and streamline their server, storage and disaster recovery needs. PBT, which offers a fully integrated nationwide freight service, is the first company in Australasia to adopt IBM PureSystems.

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PBT provides logistics, transport, courier, and bulk freight movement services as well as storage and distribution solutions across New Zealand. To address the growing business needs, PBT needed to enhance their IT infrastructure through efficient server consolidation and storage enhancement. They also wanted to strengthen their disaster recovery system for better risk management.

Working with local Business Partner Westcon, IBM delivered a PureSystems solution that will help PBT become more agile and deliver higher quality IT faster. PureSystems will support the company's core applications and enhance customer service in the hyper-competitive national freight and distribution industry. The PureSystems solution, selected after a competitive bid against HP, EMC, and Dell, comprises a customized PureFlex server and management module, Storwize V7000 storage and ProtecTier disaster recovery.

"We initially set out to rectify capacity issues on our aging SAN and expected to see some incremental benefits in terms of performance, in practice we achieved both and in fact realized a significant step change in performance. The SAN and server market is very competitive, however the two key differentiators for us in selecting IBM PureFlex systems were the integrated management of server and storage, and that it is at the beginning of the technology lifecycle," said Chris Poulter, Chief Information Officer, Peter Baker Transport.

"Couple this with IBM's extensive training options and doing the implementation ourselves, we know we now have an easily managed solution that precisely meets our long term needs. We can plan our infrastructure architecture roadmap knowing that we are in control and have a solid foundation for future growth," said Mr. Poulter.

IBM has completely integrated all of the technology components – compute, virtualized servers, storage, networking, and cloud management software – in its PureSystems family. With the adoption of IBM's smarter computing approach, PBT will be able to optimize their IT resource utilization, reduce complexity, and support organizational growth.

"The prime challenge facing companies of all sizes is the need to spend much of their IT budgets on simple operations and maintenance of disparate systems and suppliers, leaving little to invest in innovation," says Prasanna Gulasekharam, New Zealand Manager, IBM Systems & Technology Group. "With our new expert integrated systems family, New Zealand customers can now benefit from IBM's USD2 billion R&D investment in PureSystems, designed to integrate all IT elements, both physical and virtual, and combine them with packaged technology expertise."

For more information about PBT please visit: http://www.pbt.com

For more information on IBM PureSystems: www.ibm.com/press/pure.

For more information about IBM in New Zealand: http://www.ibm.com/nz/en/

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SOURCE IBM