Leading Middle Market Organization, ACG New York, Retains KCSA Strategic Communications as PR Agency of Record
NEW YORK, Oct. 29, 2014 /PRNewswire/ -- ACG New York, the largest association of middle market deal making and corporate professionals in New York, today announced the it has retained KCSA Strategic Communications ("KCSA"), a leading New York-based strategic communications firm, to direct the organization's public relations program.
KCSA will deploy public relations and content development campaigns designed to promote thought leadership among ACG New York's Board of Directors, drive participation in its events and increase its membership base. The communications program will target middle market deal makers and spearhead outreach to business, trade and local media outlets.
Additionally, KCSA will work with the executive team to craft and disseminate regular blog posts related to middle market issues. ACG New York's blog can be found here: http://acgnyc.wordpress.com/.
Since KCSA's inception more than 45 years ago, the firm has developed a strong reputation for its work representing companies in financial services, with a heavy focus on the middle market. Jeffrey Goldberger, Managing Partner at KCSA, will lead the communications team and provide strategic counsel on media relations matters.
"In many ways, the New York chapter, which is the largest of 58 global chapters, represents the organization as a whole. As such, we want to make sure that ACG is top-of-mind when the media is talking about middle market policy and issues," said Heidi Deiner, President of ACG New York. "We are confident that working with KCSA as our partner will help us increase awareness of this great organization and ultimately drive increased membership and participation in our events."
"The executives of ACG New York are true thought leaders when it comes to talking about middle market trends and issues, and they have access to a plethora of proprietary information and data that makes them a valuable resource to the media," said Jeffrey Goldberger, Managing Partner of KCSA Strategic Communications. "Based on our successful track record of working with dozens of middle market financial services companies, we believe KCSA is uniquely qualified to help tell its story and generate awareness about the organization. We look forward to providing our complete range of services to support ACG New York's communications initiatives."
About ACG New York
ACG® New York, Inc., the founding chapter of The Association for Corporate Growth, is the largest association of middle market deal making and corporate professionals in New York, with more than 1,000 members across all industry sectors. ACG New York facilitates long term relationship building, driving middle-market growth. ACG's members are focused on investing private capital, which benefits the pension funds held by municipal workers, fireman, policeman, health workers and others that provide years of service for the public good.
About KCSA Strategic Communications
KCSA is a fully-integrated communications agency specializing in public relations, investor relations and marketing with expertise in financial and professional services, technology, healthcare, media, energy and public services companies. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm's clients are its best references. For more information, please visit www.kcsa.com.
Media Contact:
Samantha Wolf
KCSA Strategic Communications
212-896-1220
[email protected]
SOURCE KCSA Strategic Communications
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