Leading Korean Digital Firm, SocialLink, to Merge its Business into Weber Shandwick

News provided by

Oct 31, 2012, 09:45 ET

SEOUL, South Korea, Oct. 31, 2012 /PRNewswire/ -- Weber Shandwick, a leading global public relations firm, today announced that Korean digital and social media communications specialist, SocialLink, owned and led by respected and influential digital communications specialist, Juny Lee, has agreed to merge its business into Weber Shandwick Korea. The merger is effective 1 November 2012.

Lee will assume the position of vice president Weber Shandwick Korea and will report to its managing director Tyler Kim. Lee and his staff will continue to provide services directly to all of SocialLink's existing clients. The move will expand Weber Shandwick's existing Korean headcount by some 50 percent.

"Our Korean business has grown at a tremendous pace since we started the business in 2009," said Kim. "The merger of SocialLink into our business brings us deep strategic and execution expertise in digital and social media communications. In Juny Lee, we are acquiring the services of a professional who is recognised as one of the leading digital strategists in Korea."

"In forming SocialLink, my hope was to show companies operating in Korea the power and reach of strategic social media programs," said Lee. "I am thrilled that my business is being combined with that of Weber Shandwick - the most highly reputed PR agency in Korea and a firm with powerful global reach and scale. I thank SocialLink's clients for their continued trust and partnership."

Established in early 2010, SocialLink has built a distinguished portfolio of domestic and international blue chip clients, including well-known brands like SK Telecom, GM Korea and Samsung Electronics.

Recently named 'Korean Consultancy of the Year' by The Holmes Report, Weber Shandwick, led by Tyler Kim, has experienced dramatic market growth since starting business in 2009.

About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns, and it has deep expertise in social media and digital marketing. Major practice areas include consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. The firms was recently recognized as 'Global Agency of the Year' and 'most creative PR agency in the world' both by The Holmes Report. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). Further information: http://www.webershandwick.com and http://www.webershandwick.asia.