Leading Industry Authority Willard Bishop Joins Automated Media Services as Key Advisor

ALLENDALE, N.J., March 8 /PRNewswire/ -- Automated Media Services, Inc. (AMS), responsible for the development of 3GTv™, the first out-of-home form of television, announced that Willard Bishop, regarded as the industry authority on retail merchandising and marketing best practices, has joined the company as a key member of the advisory board.  AMS will work with Mr. Bishop, integrating his retail expertise, as they prepare the launch of 3GTv Networks™.

"3GTv™ is a game-changing retail media and television platform that creates enormous value for retailers, marketers and shoppers, said Mr. Bishop.  "With 3GTV™, retail becomes a plannable media environment, unlocking significant television advertising revenue for retailers, and engaging customers in unprecedented ways that will immediately enhance the shopping experience."

Mr. Bishop is the Chairman of Willard Bishop Consulting, established in 1976, and is widely recognized as the foremost authority on matters of retail and customer experience.  During his thirty-plus year career in the industry, Mr. Bishop has directed industry-leading studies on diverse topics relating to merchandising, pricing and management.  His clients include retail giants such as CVS, 7-Eleven, Rite-Aid, Safeway, Kroger among others.  Mr. Bishop was an adjunct professor at Northwestern University's Kellogg School of Management.  His education in Economics includes a Ph.D. from Cornell.

"The involvement and support of industry icons such as Willard Bishop brings tremendous added value, authority and expertise to our team," said Robert Wolinsky, CEO of AMS.  "This next phase in our decade-long research project begins with television's historic leap from the home into the retail environment. Our extension of the television business model will not only address many of the media industry's challenges, but will also answer the retailers' chief concerns by significantly boosting their bottom line."

About Automated Media Services, Inc.

Automated Media Services, Inc. (AMS) is an Allendale, New Jersey-based firm responsible for the creation and development of the next generation television called 3rd Generation Television or 3GTv™.  3GTv™ is the first out-of-home form of television – the solution to today's media and advertising crisis.  Like Radio, which decades ago made the leap from in-home to out-of-home, Television is now going to do the same with 3GTv™.  Founded by a coterie of industry veterans with over 150 years of collective experience in television, engineering, advertising and marketing, AMS has fused the benefits of in-home television, the efficiencies of the Internet with the ideal demographic location to yield the first development of an automated, plannable advertising and media platform located in the midst of the most coveted marketing environment in the physical universe, the retail store.  

For more information, visit www.3gtv.com. 

SOURCE Automated Media Services, Inc.

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