Leading Industry Analyst Firm Awards SAP With Highest Rating for Business Application Industry Strategy

WALLDORF, Germany, July 18, 2011 /PRNewswire/ -- SAP AG (NYSE: SAP) and its industry strategy were evaluated in a recent Gartner research note analyzing the scope, compatibility and specialization of the platform of SAP® solutions for the vertical markets in an evaluation of the industry strategies of enterprise technology vendors including Microsoft, Oracle and IBM.

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"We believe this report is underscoring SAP's continued commitment to industries," said Bill McDermott, co-CEO, SAP AG. "We are convinced that the SAP industry strategy is a key differentiator in the marketplace and one of the reasons why so many companies choose SAP as their strategic partner."

SAP's winning industry strategy leverages  the company's key strengths in four areas:

• Clarity of vision and broad industry road map: SAP has significantly strengthened its industry vision and made the industries an integral element to the design and delivery of its solutions. The company has its ear to the industries and uses the insight gained to create forward-looking solutions that open up new opportunities and benefits.
• Solutions for 24 industries on a single platform: SAP solutions deliver multi-industry functionality on a single platform, accommodating the business processes of 24 distinct industries. Through an SAP solution, enterprises can easily extend their business outside of their industry boundaries without having to re-conceptualize their core systems.
• Cross-industry functionality: SAP is uniquely well positioned to deliver functionality across industry borders. Businesses that might be stretched across several different markets and industries can rely on the diversity of an industries-rich portfolio from SAP to better manage their operations.
• Comprehensive ecosystem within a unified framework: SAP's industry expertise is extended through its large and highly skilled ecosystem of partners; all of this encapsulated within the single, integrated SAP NetWeaver® technology platform. With SAP software, industry specialization is within reach.

Last week SAP reconfirmed its leadership position in industries by conducting its annual Industry Analyst Base Camp in Newtown Square, Pennsylvania, where 50 industry analysts were briefed on SAP's strategy and new solutions. For more information on the industry-rich selection of SAP products and services, visit the Industries page on sap.com and the Industries & Solutions newsroom. Follow SAP on Twitter at @sapnews.

Media Contact:
Anthony Suarez, Burson-Marsteller, +1 (212) 614-4331, [email protected], EDT

SOURCE SAP AG

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