Leading E-Retailer FragranceNet.com Kicks Off 2015 with Major Brand Milestones
NEW YORK, Feb. 23, 2015 /PRNewswire/ -- Leading online retailer FragranceNet.com is starting 2015 off on a high note after reaching three major milestones at the end of 2014, including surpassing $1 billion in sales since its inception, garnering over 1 million Facebook likes and launching a completely redesigned e-commerce site.
$1 Billion in Sales:
From its humble beginnings as a 1-800 number retailer, FragranceNet.com is now a recognized leader in the e-commerce space with over 15 million visitors annually and total sales exceeding $1 billion since its inception in 1997. Currently ranked 159 on the Internet Retailer's Top 500 Guide, the evolution of the brand is notable with an average annual growth rate of 30% over the past three years.
Social Media Success:
As an e-commerce site, FragranceNet.com's Facebook platform www.facebook.com/FragranceNet.com is not only a key component in acquiring new customers, but also in maintaining a relationship with them on a daily basis. Given the importance of this platform, the company has invested considerable resources into developing their page over the years. Reaching over 1 million Facebook "likes" reflects FragranceNet.com's success with providing consumers with engaging and exclusive content, as well as a responsive culture of customer service that fosters an interactive online environment.
Improving Consumer Online Shopping Experience:
Intended to enhance consumer experience, FragranceNet.com has redesigned its website for the first time since 2009 with the addition of new tools and features designed to make online shopping fast and easy. The redesign included restructuring the entire category taxonomy for FragranceNet.com's more than 17,000 SKU's, providing consumers with a new way to search for and filter products. For example, consumers can now filter products based on scents, benefits and ingredients, which is something they explicitly asked for. To help educate and engage consumers, the new site provides rich content, personalized suggestions, video reviews and user-generated reviews.
About FragranceNet.com
Founded in 1997, FragranceNet.com is the leading online retailer of discounted genuine brand name fragrances and beauty products. With more than 17,000 items, FragranceNet.com sells fragrances, skincare, haircare, candles, aromatherapy and more all at discounts up to 70 percent off department store prices. Brands include: Dolce & Gabbana, Cool Water, Obsession, Fendi, Romance, Versace, Escape, Gucci, Angel, Burberry, Eternity, Polo, and White Diamonds, among others. FragranceNet.com offers free U.S. shipping for all orders over $70 and a gift-wrapping service starting at $3.99.
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SOURCE FragranceNet.com
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