Leading Biometrics Companies Pave Way With Next Generation Mobile Identity Innovations - Company Featured In In-Depth Report Amongst Prominent Industry Names

CORAL SPRINGS, Florida, April 28, 2014 /PRNewswire/ --

Biometrics news and break throughs as companies continue to develop smart technologies for m-Commerce platforms:  NXT-ID, Inc. (OTCBB: NXTD), Facebook, Inc. (NASDAQ: FB), Google Inc. (NASDAQ: GOOG), Groupon, Inc. (NASDAQ: GRPN), Apple Inc. (NASDAQ: AAPL) and Vodafone Group Public Limited Company (NASDAQ: VOD)

NXT-ID, Inc. (OTCBB: NXTD), a biometric authentication company focused on the growing m-commerce market, is pleased to announce the company was featured in a recently released report by research firm Mind Commerce, entitled "Mobile Identity Infrastructure, Applications, and Services 2014 - 2019." Companies featured in the report included Centrify, Facebook, Inc. (NASDAQ: FB), Google (NASDAQ: GOOG), Groupon (NASDAQ: GRPN), Marketo, Inc. (NASDAQ: MKTO), NXT-ID, TeleSign, Valimo and Vodafone (NASDAQ: VOD).

NXT-ID is currently launching a marketing campaign for its smart wallet, Wocket™, designed to protect your identity and replace all the cards in your wallet, no smart phone required. A series of CNBC ads will start airing during prime-time hours commencing the week of May 12^th, followed by a press conference and marketing event for media and shareholders May 28th at the Plaza Hotel in New York. Advance ordering will be available online following the event. 

To read the full press release, please click here:http://finance.yahoo.com/news/nxt-id-inc-featured-research-123000322.html

According to the report, "NXT-ID is a security technology developer, the company has emerged as a newly public company with a set of technologies and an open platform that can be used across all mobile identity applications. The founders of NXT-ID were an integral part of the senior management teams at Technest Holdings, Inc., and its subsidiary Genex Technologies."  "We see NXT-ID as a leading company and solutions provider in the area of identity management. Their focus on the key infrastructure area, cloud, and key application area, commerce, will serve them well as they position themselves in what we see as a relatively small field of critical solutions providers."

In other biometrics news, Facebook is aiming to enter the payments business like PayPal. Per Reuters, the company is set to receive a regulatory approval from Ireland's Central bank and is also in discussion with at least three London-based start-ups - TransferWise, Moni Technologies and Azimo - for a possible partnership. The approval will help Facebook to offer mobile wallet and remittance services in the near future. According to Gartner, global mobile payment transactions are expected to grow at an average rate of 35% annually from 2012 to 2017. Approximately 450 million users are expected to use smartphones for payment transactions and the market will be worth $721.0 billion by the end of 2017.

Apple Inc. is also making a move to get into the industry. "We're seeing that people love being able to buy content, whether it's music or movies or books, from their iPhone, using Touch ID," said Cook in the company's first quarter earnings call. "The mobile payments area in general is one that we've been intrigued with, and that was one of the thoughts behind the Touch ID. But we're not limiting ourselves just to that."

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