Le-Vel Wraps Up Another Blockbuster Year

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Dec 28, 2018, 08:00 ET

DALLAS, Dec. 28, 2018 /PRNewswire/ -- As 2017 came to a close, Le-Vel Co-CEOs Jason Camper and Paul Gravette forecasted that 2018 would be even bigger. That was a bold statement, seeing as 2017 was the year in which Le-Vel hit $1 billion in lifetime orders in less than five years. Today, however, thanks to the company's more than 8 million customers and independent Brand Promoters worldwide, Le-Vel has done just that, closing out 2018 with 12 new products, millions more lives changed, its continued support of meaningful charitable causes, and the largest and most successful year in company history.

Le-Vel Wraps Up Another Blockbuster Year

Product launches: In 2018 Le-Vel continued to push the boundaries of nutritional innovation to deliver products that help people achieve a premium lifestyle. The company released 12 new products in 2018 – all of them utilizing the premium ingredients, innovative formulas and delivery systems for which Le-Vel is known.

Le-Vel started 2018 with a bang, launching one of its most exciting products to date: Thrive Experience 2.0 featuring Fusion 2.0, a new absorption/permeation technology that delivers greater bioavailability, a significantly enhanced uptake and absorption percentage. Additional 2018 products included Thrive BURN, which built on the success of DFT Duo and took weight loss to an entirely new level with even greater results; Thrive Pro Sequential Bar Technology in four incredible flavors; Thrive Fit, Le-Vel's ultra-premium fitness and performance line; Thrive Bites premium dried beef bites; Thrive Nourish Nutritional Aid Mix; Thrive Pure in new Blackberry Watermelon flavor; Thrive FORM in new Orange Mango flavor; new Thrive K premium kids' formula; and Thrive Derma Fusion Technology in several brand new colors and designs.

Philanthropic commitments: Le-Vel was honored to lend its support once again to the National Breast Cancer Foundation (NBCF) in October, adding to their lifetime donations and providing the funds for more than 30,000 women in need across the United States to receive mammograms. Thrive Nourish, a humanitarian aid mix, is part of a larger effort to eliminate worldwide hunger by 2020. Le-Vel has partnered with Rise Against Hunger to provide nutrition and support to needy communities throughout the globe, and, in just a few months since the inception of Le-Vel's Rise Against Hunger initiative, over 200,000 Thrive Nourish meals have been distributed.

Events: Le-Vel rewarded thousands of Le-Vel Brand Promoters with vacations to Las Vegas, San Diego and Cabo San Lucas in recognition of the Promoters' commitment to help others achieve improved health, wellness and vitality. More than 20,000 Thrivers gathered in New Orleans in April at Thrivepalooza for a three-day, three night recognition and business growth event kicked off by legendary rock musician and Grammy Award winner Lenny Kravitz.

Milestones:
Le-Vel became fully operational in Canada in September, secured its 25^th patent, and celebrated the most successful product launch in its history with Thrive Burn, shattering company records with over $12,000,000 in daily sales on its launch day, which supported the company's largest year ever.

"As incredible as 2017 was, we were confident that 2018 would be even more successful, and by every measure, it has been just that," say Co-CEOs Jason Camper and Paul Gravette. "Over the last 12 months, we've raised the bar even higher on the technology and innovation behind each one of our products -- and on the rewards we deliver to Promoters. Six years in, and we're thrilled to have 8 million Customers and Promoters throughout six countries and be on the verge of $2 billion in sales. And we're nowhere near finished. The best is truly yet to come."

About Le-Vel
Founded in 2012 by Jason Camper and Paul Gravette, Le-Vel formulates and sells nutritional/health and wellness products and is the only health and wellness company that uses cloud-based technology for its day-to-day operations.

Le-Vel products include the THRIVE Experience (consisting of the three core products THRIVE Premium Lifestyle DFT, THRIVE Premium Lifestyle Capsules and THRIVE Premium Lifestyle Mix), Activate, Boost, Balance, Black Label, Café, DUO, Expand, FORM, THRIVE BITES, THRIVEFIT, THRIVE K, Move, PRO, Rest, Pure and BURN. Le-Vel has more than 8 million Customer and Brand Promoter accounts, currently ships within the United States, Canada, Australia, New Zealand, the United Kingdom, and Mexico. In early 2018, less than six years after the company's inception, Le-Vel reached a milestone of $1.5 billion in lifetime orders.

For more information about Le-Vel, visit www.le-vel.com, the Le-Vel Facebook Page, Le-Vel on Twitter, Instagram and the Le-Vel YouTube Channel.

Media Contact: Liz Reuth, [email protected]

SOURCE Le-Vel Brands