Le-Vel Introduces Thrive Café

Premium mocha-flavored beverage offers more nutritious alternative to your morning joe

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Oct 24, 2017, 07:00 ET

DALLAS, Oct. 24, 2017 /PRNewswire/ --The biggest thing to happen to coffee just hit the market … but it's not coffee. Le-Vel Brands, the world leader in human nutritional innovation, is thrilled to announce the launch of Thrive Café Premium Coffee Beverage in Creamy Mocha flavor. Thrive Café isn't coffee; it's a premium mocha-flavored beverage designed to be a more nutritious alternative to your favorite beverage. Loaded with antioxidants, minerals, vitamins and plant extracts, Thrive Café supports weight management, energy and clarity. Thrive Café may be enjoyed hot or cold; just add it to a mug of hot water or bottle of cold water.

The National Coffee Association reports that 62 percent of U.S. consumers reached for coffee within the last 24 hours – a level that hasn't been reached since 2014 – and increasingly younger consumers are starting the day with a cuppa joe. Coffee lovers have learned to deal with the occasional side effects of excess consumption; one of the more frequent complaints heard from coffee drinkers is acid indigestion, which occurs due to coffee's high acidic profile. Thrive Café delivers all of the taste of a good cup of coffee, along with the nutrients your body needs for lasting energy. As a result, not only are those unwanted side effects gone, you're actually adding a nutritious alternative to your diet and making no sacrifice on taste.

A typical café mocha from your favorite coffee shop – which often includes chocolate syrup and whipped cream -- contains hundreds of calories, a large amount of fat and four to five teaspoons of sugar, if not more. Each convenient, single-serve packet of Thrive Café, meanwhile, contains just 50 calories, 2 grams of fat and 3 grams of sugar. Even the biggest coffee aficionados will love the creamy mocha flavor.

Thrive Café already is proving to be among the most successful product launches in Le-Vel history, as customers and Promoters alike are taking notice of this incredible tasting and healthy product. As a result, sales exceeded seven figures in less than 24 hours.

"With Thrive Café, we've found a way to give people the flavor and warmth of a good cup of coffee, along with premium-grade ingredients that support a healthy lifestyle," say Le-Vel Co-CEOs Jason Camper and Paul Gravette. "You can still enjoy that morning or afternoon ritual you love while giving your body the nutrition it needs, so you get the best of all worlds."

About Le-Vel
Founded in 2012 by Jason Camper and Paul Gravette, Le-Vel formulates and sells nutritional/health and wellness products and is the only health and wellness company that uses cloud-based technology for its day-to-day operations. Le-Vel's cloud-based infrastructure enables the company to keep overhead to a minimum while increasing commissions to its independent Brand Promoters and putting more money into the THRIVE product line. Le-Vel products include DFT, Thrive Premium Lifestyle Capsules, THRIVE Premium Lifestyle Mix, THRIVE Kids, Activate, Boost, Balance, Black Label, FORM, Move, Rest and Pure. Le-Vel has more than 7 million Customer and Brand Promoter accounts, currently ships within the United States, Canada, Australia, New Zealand, the United Kingdom, and Mexico and exceeded $450 million in revenue in 2016. Le-Vel received Direct Selling News' Bravo Growth Award in 2016 in recognition for its extraordinary year-over-year growth – the largest in the world in direct sales. For the past two years, the company has also been named to the DSN Global 100 (ranking #44 this year), an exclusive ranking of the top revenue-generating companies in the worldwide direct selling industry.

For more information about Le-Vel, visit le-vel.com.

Contact: Liz Reuth, [email protected]

SOURCE Le-Vel Brands