Le-Vel Continues Race To Break Down Barriers

Company once again backs Hoyt Foundation's mission of inclusion and empowerment of disabled young people

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Jun 06, 2019, 08:00 ET

FRISCO, Texas, June 6, 2019 /PRNewswire/ -- Le-Vel Brands, LLC, the world leader in human nutritional innovation, has kicked off a month-long promotion in which $5 from the sale of each pack of limited-edition Hoyt Derma Fusion Technology (DFT) will be donated to the Hoyt Foundation. Founded by athletes Dick and Rick Hoyt, the Hoyt Foundation strives to build the individual character, confidence and self-esteem of America's disabled and physically challenged young people through inclusion in all facets of daily life.

Le-Vel continues race to break down barriers

In the spring of 1977, Rick Hoyt told his father, Dick, that he wanted to participate in a 5-mile road race to benefit a local Lacrosse player who had been paralyzed in an accident. It was an extraordinary request for one reason: Rick had been born 15 years earlier as a quadriplegic with cerebral palsy and without the ability to speak. But his family remained undeterred by those challenges and fiercely supported his quest for independence and participation in community, sports, education and the workplace. In 1972, a group of engineers at Tufts University built an interactive computer for Rick that enabled him to communicate in full sentences – and "no" simply wasn't in his vocabulary.

Dick agreed to push Rick in his wheelchair, and they finished all five miles. Although they came in second to last, Rick was on top of the world, telling his dad that when they raced, his disability disappeared. That realization was just the beginning of what would become more than 1,000 races completed, including marathons, duathlons and triathlons, six of them Ironman competitions. The father-son duo's 1,000^th race was the 2009 Boston Marathon. To this day, Dick, a retired Lt. Colonel, travels the country educating the public about disability awareness and promoting the motto, "Yes, You Can." Together with Rick, the pair, known as Team Hoyt, are continually pushing the limits of what was previously thought possible for people living with disabilities.

"Our ongoing partnership with The Hoyt Foundation is something we're incredibly proud of," say Le-Vel Co-CEOs Jason Camper and Paul Gravette. "In 2015, we donated $50,000 and in 2016, thanks to our Brand Promoters and their customers who rallied behind the cause, we presented $240,000 to The Hoyt Foundation. We're excited to see how much support we can generate this year. Our Brand Promoters, their customers and our employees are extremely passionate about supporting the Foundation's mission to help disabled and physically challenged young people live their lives to the fullest. It's an honor to lend a hand of support to people who truly personify what it means to overcome obstacles and achieve greatness."

For more information about limited-edition Team Hoyt DFT, visit https://le-vel.com/Lander/Thrive4Hoyt.

About Le-Vel

Founded in 2012 by Jason Camper and Paul Gravette, Le-Vel formulates and sells health and wellness products and skincare. In 2018, less than six years after the company's inception, Le-Vel reached a milestone of $1.5 billion in lifetime orders.

Le-Vel products include the THRIVE Experience (consisting of the three core products THRIVE Premium Lifestyle DFT, THRIVE Premium Lifestyle Capsules and THRIVE Premium Lifestyle Mix), Activate, Balance, Black Label, Blast, Boost, BURN, Café, DUO, Expand, FORM, Move, PRO, Pure, Rest, THRIVE BITES, THRIVEFIT, THRIVE K, Ultra, and White Label. In April 2019, Le-Vel launched its THRIVE SKIN line, which has been a wild success and provided amazing benefits to THRIVERS around the world. Le-Vel has more than 8 million Customer and Brand Promoter accounts, currently ships within the United States, Canada, Australia, New Zealand, the United Kingdom, and Mexico.

For more information about Le-Vel, visit www.le-vel.com, the Le-Vel Facebook Page, Le-Vel on Twitter, Instagram and the Le-Vel YouTube Channel.

Media Contact: Liz Reuth, [email protected]

SOURCE Le-Vel Brands