Lay's Potato Chips Announces America's Winning Line-Up In First-Ever "Flavor Swap" Campaign

Lay's Flamin' Hot, Lay's Cheddar & Sour Cream, Lay's Honey Barbecue, and Lay's Kettle Cooked Sea Salt & Cracked Pepper Here to Stay

News provided by

Frito-Lay North America

Apr 25, 2016, 06:01 ET

PLANO, Texas, April 25, 2016 /PRNewswire/ -- For the first time in brand history, the Lay's brand asked Americans to help decide which Lay's flavors stay and which flavors go... by putting their taste buds to the test! After receiving millions of consumer votes, Lay's fans emphatically told us they love the tried and true flavors of Lay's Flamin' Hot, Lay's Cheddar & Sour Cream, Lay's Honey Barbecue, and Lay's Kettle Cooked Sea Salt & Cracked Pepper.

"We heard our fans loud and clear and we are keeping the classic flavors around for them to enjoy," said Jeannie Cho, vice president of marketing, Frito-Lay North America. "From 'Do Us A Flavor' to 'Flavor Swap,' we have a history of engaging with our fans and providing new flavor choices. We will always continue to push flavor boundaries and keep asking our consumers for input."

In a fierce flavor match up, four all-new Lay's flavors designed to reflect America's changing flavor palette – Lay's Fiery Roasted Habanero, Lay's Smoked Gouda & Chive, Lay's Korean Barbecue, and Lay's Kettle Cooked Olive Oil & Herbs – competed against four American classics – Lay's Flamin' Hot, Lay's Cheddar & Sour Cream, Lay's Honey Barbecue, and Lay's Kettle Cooked Sea Salt & Cracked Pepper – for a coveted spot in the Lay's potato chip line-up.

Lay's "Flavor Swap" campaign asked Americans to unleash the power of their palates and allow their voices – and their taste buds – to be heard. From February 21 through March 8, 2016, consumers were invited to visit FlavorSwap.com to vote for their favorite flavor in each of the four "Flavor Swap" match-ups.

About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay's on Instagram by visiting http://instagram.com/lays.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay North America