Lay's Brand Announces Last Call To Submit Next Great Potato Chip Flavor Idea For Chance At $1 Million Grand Prize

Fans Have Until March 30 to Enter Lay's "Do Us A Flavor" Contest

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Mar 10, 2015, 06:02 ET

PLANO, Texas, March 10, 2015 /PRNewswire/ -- Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today announced a last call for submissions in its search for the next great potato chip flavor as part of the Lay's "Do Us A Flavor" contest. Fans have until 11:59:59 p.m. (CST) on Monday, March 30 to submit flavor ideas for the chance to win a $1 million grand prize. New this year, Lay's is adding an exciting twist to the contest: Lay's is asking fans to also include the location that inspired each potential million-dollar idea. This marks the third time the Lay's "Do Us A Flavor" contest has been held in the U.S.

Later this summer, four delicious finalist flavors – representing flavorful cities and towns across the U.S. – will be fully developed by Frito-Lay culinary experts, brought to store shelves and voted on by America. From there, it will be up to fans to vote for the finalist flavor they would like to see stay on store shelves. The winning flavor – as determined by fan votes – will be revealed in the fall. The three runner-up finalists will each win $50,000 in prize money, with the grand prize winner taking home $1 million or one percent of his or her flavor's net sales (whichever is higher) for the period of July 15, 2015 through July 15, 2016.

Fans can submit their flavor suggestions on www.DoUsAFlavor.com, through Twitter (follow @Lays for details), through the Lay's Facebook Page or by using their cell phone to text FLAVOR to CHIPS (24477). To submit, fans will be asked to provide their name, flavor name, up to three ingredients, the chip style, the city and state that inspired their submission and a brief description or inspiration story for their flavor.

Brief Contest History
PepsiCo has held "Do Us A Flavor" contests in numerous countries with consumers suggesting millions of ideas for chips flavors around the world. In July 2012, the Lay's brand launched its first "Do Us A Flavor" contest in the U.S., which resulted in Lay's Cheesy Garlic Bread submitted by Karen Weber-Mendham, a children's librarian from Land O'Lakes, Wis., being selected as the first million-dollar winner. The contest returned to the U.S. for a second time in January 2014. After more than 14 million flavor submissions – more than three times the number of submissions in the contest's debut year in the U.S. – Lay's Kettle Cooked Wasabi Ginger submitted by Meneko Spigner McBeth, a nurse from Deptford, N.J., was crowned the winner. Lay's Kettle Cooked Wasabi Ginger flavor returns to stores this month in its official "winner" packaging.

For more information and official contest rules, please visit www.DoUsAFlavor.com.

About Lay's
Lay's potato chips is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, N.Y. Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay's on Instagram by visiting http://instagram.com/lays.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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