Layering and Insulation Key to Staying Warm at Sunday's Big Game

adidas Outdoor, GORE-TEX and PrimaLoft Provide Performance, Warmth and Style for Predicted Frigid Temperatures

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Jan 29, 2014, 03:29 ET

MARBLEHEAD, Mass., Jan. 29, 2014 /PRNewswire/ -- For football fans attending this year's big game on Sunday, staying warm will be top of mind along with cheering for their favorite teams. In light of the forecasts for cold to frigid temperatures, dressing properly from head to toe will be key for the sports enthusiasts that will spend hours outside on game day.

"Staying warm in wet conditions is key to staying comfortable, especially in a big, drafty open stadium," said David Newey, global marketing manager, PrimaLoft (www.primaloft.com), world leader in comfort solutions and high-performance insulations. "Apparel technology is far more advanced now, providing consumers with a wide range of options for staying warm. One thing is for sure; you no longer have to sport bulky layers to survive Mother Nature's worst winter offerings. Keeping your head, hands and feet warm is equally important."

adidas Outdoor offers apparel and footwear featuring the most advanced PrimaLoft insulation and GORE-TEX waterproof breathable technology for surviving the cold and damp conditions. Offerings by adidas include: the Terrex Icefeather Jacket with the new GORE-TEX Pro, the Men's Holtanna II CP boots, the Women's Choleah Laceup with PrimaLoft and the Men's and Women's Terrex Ndosphere PrimaLoft hoodie, an ideal layering piece.

"The great thing about today's outdoor apparel is that it combines performance and fashion," said Greg Thomsen, managing director for adidas Outdoor, US. "You will see more bright colors, unusual fabrics and a definite street style – all without sacrificing warmth and function."

Consumers will also realize the benefits from apparel body mapping that incorporates different zones of heat and moisture release based on gender, body type and weather conditions.

"Having the right apparel and accessories from head to toe can make all the difference in the world," said Tom Boyle, associate at W.L. Gore & Associates. "In light of the cold and the possible stormy weather that is being predicted, football fans will not only need protection from the wind, but also from wet snow. They want to focus on the game, not the weather."

For further information:
www.adidas.com/outdoor
www.primaloft.com
www.gore-tex.com

SOURCE adidas Outdoor