Layaway Santa is at it Again

But, this year he's encouraging his entire community to get in on the act.

News provided by

Dec 23, 2014, 10:30 ET

THE VILLAGES, Fla., Dec. 23, 2014 /PRNewswire/ -- Parady Financial Group Philanthropic CEO Greg Parady may be best known as the Layaway Santa who paid off over $20,000 worth of layaway Christmas gifts for 76 families at a Wal-Mart in The Villages, Florida. His unexpected generosity in 2013 garnered international and national attention from CNN, MSNBC, The Today Show, Time Magazine, Good Morning America and The Huffington Post.

He may soon be known as the guy who convinced his entire community to pay it forward.

The 4th graders at The Villages Elementary of Lady Lake "Pay It Forward"

Mr. Parady purchased and handed out over $30,000 in VISA gift cards ranging from $10 to $100 increments and asked individuals to participate in a pay it forward campaign for this holiday season. The response was incredible! Cards recipients loved the experience so much that they began purchasing additional visa gift cards so they could give them to their children and grandchildren to enjoy the experience of paying it forward.

Then Mr. Parady asked a local elementary school if they would participate in the pay it forward campaign. He engaged the entire 4^th grade at The Villages Elementary of Lady Lake which has approximately 140 students with $25 gift cards. Since becoming a father himself last year, his soft spot for children has become well known in his local community.

"I experienced the amazing joy of giving when I had the unique honor of playing a real life "Santa" in a local Wal-Mart during the Christmas season when I wandered into the layaway department," said Parady. "Giving is contagious, there's nothing better than the feeling you get when you brighten someone's day and are able to make a difference in their lives. I want my community to experience that along with me."

For more information visit www.paradyfinancial.com or www.facebook.com/paradyfinancialgroup.

Contact: Tanya Hinebaugh
352.751.3016

Photo - http://photos.prnewswire.com/prnh/20141222/165836

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/layaway-santa-is-at-it-again-300013342.html

SOURCE Parady Financial Group, Inc.