Laurence Fishburne to be the New Voice of Cadillac

New television advertising begins during Rose Bowl telecast on Jan. 1

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Dec 20, 2010, 01:38 ET

DETROIT, Dec. 20, 2010 /PRNewswire/ -- Award-winning stage and screen actor Laurence Fishburne will lend his voice to television advertising for Cadillac. Advertising will launch in the Rose Bowl game telecast on Jan. 1, 2011.

Fishburne's multifaceted career makes him unique in the creative industry. Not only has he been recognized with Emmy and Tony Awards as well as an Academy Award nomination, he is also a noted screenwriter, director and producer.

"At Cadillac our ambition is to continue to set a new standard in our own distinctive way," said Don Butler, vice president for Cadillac marketing. "We are excited to be working with Laurence Fishburne as we bring new thinking to the automotive luxury space in 2011."

The TV advertising is a component of Cadillac's new "Red-Blooded Luxury" campaign, the first for the brand from Fallon Minneapolis.

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.

SOURCE General Motors