Launch of Women's Erotainment Website VivaFem.com

'S-HERTOGENBOSCH, Netherlands, June 30, 2010 /PRNewswire/ -- Not so long ago, many people treated erotica and pornography like a dirty little secret. Adult movies were kept in video stores' back rooms or sold in seedy sex shops.

But times are changing! There has been an evolution of erotica. With the growing popularity of the internet, erotica found its way into more and more homes. And to more and more women. Even Oprah Winfrey has devoted a whole program on this issue. According to Oprah, "It has been reported that 1 in 3 consumers of online erotica in our country are now women."

With this in mind, where can women who are looking to explore their sensual sides turn to? As of Independence Day (the 4th of July 2010) women can visit http://www.VivaFem.com - The online erotainment site for women! Viva Fem is an abbreviation for Viva Femininity, or said in other words: "we celebrate womanhood in every possible way". The VivaFem.com website is especially designed for women. At Viva Fem you will find information, entertainment and erotica, we like to summarize this with the term "Erotainment". On VivaFem.com it is possible for a woman to peruse erotica in safety and on her own terms.

VivaFem.com is divided into four sections: Viva Fem Specials, Viva Fem Hot Rooms, Sexy Websites and Affiliates. Besides that women can, free of charge, become a member of the Viva Fem Forum and engage with other women about online erotica or rate the (sexy) articles.

The official launch of VivaFem.com will take place on Independence Day because we strongly believe that all (wo)men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.

Background information Press Release:

The Oprah Winfrey Show | November 17, 2009 - The Evolution of Porn and Erotica

    Facts and figures 2006 on pornography - http://www.familysafemedia.com
    - Women keeping their cyber activities secret: 70%
    - Percentage of visitors to adult websites who are women: 1 in 3 visitors
    - Women accessing adult websites each month: 9.4 million

VivaFem.com is a product of Victory DME a Dutch company that passionately believes in "Erotainment for Women".

SOURCE Victory DME