Launch Inc. Year-In-Review: 2020 Highlights and Plans for the Future

NEW YORK, Jan. 25, 2021 /PRNewswire/ -- Launch, a membership-based production & livestreaming service focused on music & the performing arts, marked a successful 2020 reaching over 155,000 viewers worldwide. In addition, they hosted nine virtual music festivals, created five concurrent livestreaming channels, and hosted over 400 shows featuring nearly 800 artists.  

Launch traces its roots to an independent New York City concert production company in early 2019 transforming to an all-virtual livestream model with in April 2020, becoming the first interactive live-streaming music venue online with a direct revenue share model with artists.  

In late 2020, Launch partnered with United Kingdom-based stadium EDM group LZ7 for the Virtual Illuminate Tour on Launch garnering over 1600 viewers from over 12 countries across 4 continents. Additionally, they forged a strategic agreement with legendary Queens, New York based Colosseum Battle Rap League which continues to see a rise in viewership.  

As Launch continues to grow, so does the team. In December 2020, Ed Young – the co-founder of The Source Magazine, and co-chair of the advisory board of the Universal Hip-Hop Museum, joined as Chief Strategy Officer and David Bowie protégé and Princeton University Associate Professor Indrani Pal-Chaudhuri as Chief Marketing Officer.

Launch is preparing to produce the FreshLayers Festival on January 29^th benefitting The Felix Organization, a non-profit that provides inspiring opportunities and new experiences to enrich the lives of children who are growing up in the foster care system. The festival boasts over 20 artists, including Hip-Hop legend Darryl "DMC" McDaniel of Run DMC. For donation and festival information, click here.  

"With such uncertainty in the world, it is vital to have a flexible business strategy to be able to execute our mission to promote arts and music." said Brian Stollery, CEO and Co-Founder of Launch. "I couldn't be prouder of our team and what we've accomplished over the past year, or more excited for the future of this business."

About Launch Launch is a livestreaming music membership service producing unique consumer offerings including online concerts and music programming featuring emergent artists and veteran talent from around the world.  

Name: Jimmy Dunn 
Phone: (203) 540-9737 
Email: [email protected]

SOURCE Launch

Related Links

https://www.launchglobal.tv/