LATV Premieres All New Slate of Aspirational Programming

USA - English

• Latin America - español

LOS ANGELES, March 4, 2011 /PRNewswire/ -- Starting Monday March 7th, LATV the national Hispanic entertainment network will launch five new series that cover a wide range of genres and topics targeting the growing Latino audience in the United States.

In true LATV form, the network continues to prove just how diverse their Latino audience base is by offering content that highlights everything from the fastest cars on the road to the newest gadgets available. LATV is also offering a fresh new take on popular formats that include a cooking show (El Sazon de la Vida) and two new talk shows (Tu Decides, Mis Doctores).

"Our programming continues to be as diverse as our audience," commented Luca Bentivoglio, COO LATV.  "The one common denominator is that every one of our shows intends to inform, inspire, and entertain the Latino audience.  This isn't a strategy, this is a priority!"

Mis Doctores: A prominent and dynamic group of young doctors tackle medical issues affecting the Latino community.  Each episode undertakes issues ranging from mental and physical health to clinical and surgical subject matter, and how they affect the human relationship.

Monday - Friday 06:00 PM PT / 09:00 PM ET

Tu Decides: A talk-show that pits four well-known personalities from different age groups against one another. The group includes telenovela star Adriana Fonseca, ex-wife of legendary singer Jose Jose, Elena -"Anel"- Norena, ex-lead vocalist of pop-Latino group Flans, Mimi Hernandez, and rounding out the group is up and coming TV personality Elba Jimenez. Unlike The View, Tu Decides takes on every day issues concerning sex, love and relationships, and allows the audience to participate in the discussion.

Monday - Friday 08:00 PM PT / 11:00PM ET

El Sazon de la Vida: Host & Chef, Ana Saldana, tries to counter the latest research concerning Latinos and their unhealthy eating lifestyle.  Chef Saldana not only takes the viewing audience grocery shopping with her, but she also demonstrates how to use the most tasteful yet healthy ingredients that will set a new standard to Latin cuisine.

Monday - Friday 12:00 PM PT / 03:00 PM ET

Pasion Motor:  A show designed for car-lovers who prefer several test-drives before they make a purchase.  Pasion Motor gives viewers the opportunity to go along for the ride with two automotive aficionados who eat, sleep and breathe all things automotive and will have TV viewers starting their engines.

Saturday 12:00 PM PT / 03:00 PM ET

Freak: A show for technology fanatics. Freaks and Geeks are no longer a minority with Latinos! Freak is the ultimate showcase that helps viewers decide on why and when they need to be first in line to buy the latest gadgets.

Sunday 12:00 PM PT / 03:00 PM ET

About LATV:

LATV is the only remaining Latino-owned TV network in the Hispanic television space.  Its programming primarily targets U.S.-born Latinos, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the U.S.  LATV's fully-owned subsidiary, American Latino Syndication, produces and distributes "American Latino" and "LatiNation," two award-winning, Latino-themed TV programs that are broadcast on general market stations in over 100 cities nationwide. For more information, please go to www.LATV.com and www.AmericanLatino.tv

Press information: Natalia Barrios – [email protected] / 562-879-4478

SOURCE LATV