LATV Hires 20-Year Veteran Journalist to Lead Its National Newscast, Noticias LATV

USA - English

• Latin America - español

LOS ANGELES, June 7, 2011 /PRNewswire/ -- LATV, the only remaining Latino-owned TV network in the U.S., announces the addition of veteran news anchor, Eduardo Blancas to its Noticias LATV talent lineup. In recent months, LATV has been committed to strengthening the bridge between its programming and its core demographic (viewer 18-49). Appointing Blancas as lead anchor of LATV's daily national newscast, proves the networks commitment to serve high-quality television to bicultural Latinos clamoring for real-time coverage, commentary, and analysis of current events that impact their daily lives.

Blancas is a seasoned 20-year veteran journalist respected in both Mexico and the United States for his career that has spanned coverage of both national and international news. Blancas' perspective on journalism is that the link between the news and society can be maintained so long as the news is produced to meet the needs of the public.

"Eduardo fits the bill perfectly for our viewers because he is passionate about not just reporting today's news but making it relevant for how and why today's news matters in our lives," said Luca Bentivoglio, COO LATV. "This is precisely the link our viewers are looking for. Eduardo connects with viewers because he draws them in to dialogue as a community, as an informed public."

Noticias LATV airs daily Monday through Friday, 5PM PT / 8PM EST.

About LATV:

LATV is the only remaining Latino-owned TV network in the Hispanic television space.  Its programming primarily targets U.S.-born Latinos, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the U.S.  LATV's fully-owned subsidiary, American Latino Syndication, produces and distributes "American Latino" and "LatiNation," two award-winning, Latino-themed TV programs that are broadcast on general market stations in over 100 cities nationwide. For more information, please go to www.LATV.com and www.AmericanLatino.tv

Eduardo Blancas Bio:

Eduardo Blancas has more than twenty years of journalism experience in Mexico and the United States. Highlights of his extensive career include interviews with presidents, governors and mayors from various countries. He covered the war in Kosovo, Yugoslavia, as the only American television reporter to broadcast from within the war zone. As a journalist, Blancas believes that the link between the news and society is the guarantee that the news can be produced to meet the needs of the public. Passionate about education, Blancas taught at the University of California at Los Angeles, and studied Communication in Mexico City. He has degrees in journalism and advertising as well as a degree in management from Pepperdine University in Los Angeles. Learn more about Blancas by visiting http://eduardoblancas.com/index.html

Media Contact:
Natalia Barrios
Manager of Marketing & Affiliate Relations
310-943-5288 ext 491 / 562-879-4478 mobile
[email protected]

SOURCE LATV