Lattice Engines Wins Stevie Award for Business Innovation of the Year

SAN MATEO, Calif., June 21, 2011 /PRNewswire/ -- Lattice Engines, the leader in B2B sales intelligence software, has won the Stevie Award for Business Innovation of the Year. The winners were announced last night at The 2011 American Business Awards gala in New York City. Lattice Engines joins the ranks of other Stevie Award winners including Cisco, Salesforce.com, GE, and Apple.

Lattice Engines was recognized for its innovative sales intelligence software, salesPRISM. salesPRISM enables sales professionals to 'predict' which of their accounts are most likely to purchase and what messaging increases the odds of closing the deal. "We founded Lattice Engines in 2006 with the insight that the explosive growth of data about companies and purchase decision-makers contained hidden, invaluable intelligence for front-line sales teams," says CEO Shashi Upadhyay. "We are thrilled to be recognized by the American Business Awards with this honor for innovation."

salesPRISM is the first solution that combines a company's internal view of its customers and prospects (e.g., purchase histories, product usage data, customer service records) with external information about these accounts and decision-makers (e.g., news sources, company websites, social media). Thousands of sales professionals at Fortune 5000 companies like ADP, Dell and VMware have experienced double-digit gains in sales productivity within the first year of deploying salesPRISM.

Lattice Engines is one of the country's fastest growing companies and was ranked 9th in the Software industry on the Inc. 500.  Lattice Engines has been recognized for its innovative B2B sales and marketing SaaS software, most recently named a Red Herring Top 100 North America finalist, an OnDemand 100 Top Private Company, a TiE50 Award Finalist, and a Sales and Marketing 2.0 award finalist for Best Use of Social Media for Sales and Marketing.

To view the full list of Stevie Award winners, please visit: www.stevieawards.com/aba.  

About Lattice Engines

Lattice Engines is the leader in B2B sales intelligence software enabling Fortune 5000 companies to Sell Smarter and achieve double-digit increases in sales productivity within one year of deployment through Intelligent Targeting, Contextual Conversations and Measurable Execution. Lattice Engines software integrates internal, external and Lattice Engines proprietary data to identify customer patterns and predictive events that influence buying decisions. To learn more about Lattice Engines visit www.lattice-engines.com.

SOURCE Lattice Engines

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