Lattice Engines to Present at the Sales Strategies in a Social and Mobile World Conference

SAN MATEO, Calif., Nov. 9, 2011 /PRNewswire/ -- Lattice Engines, the leader in B2B sales intelligence software, announced today that Andrew Somosi, SVP of Marketing and Business Development for Lattice Engines, will be presenting at the Sales Strategies in a Social and Mobile World Conference on Tuesday, November 15th.

The session, "Social Selling: What's Really in it for B2B Sales?" will highlight data-driven research on how buyers and sellers are engaging in social media and specific social selling tactics that can boost sales productivity.

"There's been a lot of buzz and hype around social media for B2B sales. But, to date, there hasn't been a crisp definition of what exactly 'Social' means for the day-to-day activities of sales professionals," says Somosi. "We look forward to illustrating specific actions that companies can apply to integrate social data and interactions into a comprehensive data-driven approach for targeting and engaging with customers."

Lattice Engines' sales intelligence software, salesPRISM, helps B2B sales professionals become more productive. Thousands of reps at Fortune 5000 companies rely on salesPRISM to predict which of their accounts are most likely to purchase and determine which messaging will improve the odds of closing the deal.

salesPRISM combines a company's internal view of its customers and prospects (e.g., purchase histories, product usage data, customer service records) with external information about these accounts and decision-makers (e.g., news sources, company websites, social media). Since salesPRISM is embedded directly within CRM systems, reps stay focused on the most qualified leads in the pipeline without changing their workflows.

About Lattice Engines

Lattice Engines is the leader in B2B sales intelligence software enabling Fortune 5000 companies to Sell Smarter and achieve double-digit increases in sales productivity within one year of deployment through Intelligent Targeting, Contextual Conversations and Measurable Execution. Lattice Engines software integrates internal, external and Lattice Engines proprietary data to identify customer patterns and predictive events that influence buying decisions. To learn more about Lattice Engines visit www.lattice-engines.com.

SOURCE Lattice Engines

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