Lattice Engines Named "Cool Vendor" by Leading Analyst Firm

SAN MATEO, Calif., May 7, 2013 /PRNewswire/ -- Today Lattice Engines announced that leading industry analyst firm Gartner has named it a "Cool Vendor" in the firm's newly released report on CRM and sales technology. Lattice is revolutionizing sales and marketing through the power of Big Data and predictive analytics. Gartner's "Cool Vendors" in CRM, Sales report, April 25, 2013[i] highlights vendors "that provide solutions that generate real, actionable leads, automate sales methodologies and training, and manage customer interactions unlike ever before. "

The Lattice salesPRISM Big Data analytics platform delivers real-time, predictive and actionable insight to sales and marketing professionals so they know which product to sell to which customer at the right time. Today more than 65,000 active sales and marketing professionals at Fortune 5,000 companies rely on Lattice to focus their time on the highest-potential customers and prospects.

The cloud-based platform uniquely addresses today's sales and marketing priorities in three ways:

• Uses Big Data - Combines big data sources such as social, internal customer data and third-party data to assemble a complete and accurate picture of the customer.
• Increases win rates - Increases conversion rates and revenue by arming sales with the key predictive insights they need to pitch the right product to the right customer at the right time.
• Aligns sales and marketing - Aligns sales and marketing through a common view of the customer including their likely stage in the buying cycle.

Lattice - Providing Usable, Actionable Information

Gartner defines "Cool Vendors" as "innovative, impactful and intriguing." According to the report, "spending continues to be focused on sales force automation applications. However, new technologies are appearing that have an appeal to sales management, sales operations and salespeople that provide usable, actionable information. Through intuitive interfaces, these technologies are providing salespeople and sales management insight on what to do, what to propose, who to call next, and what salespeople may need help in developing sales opportunities."

Comments on the News

• "We view Gartner's recognition as a "Cool Vendor" as important validation of the need for solutions built from the ground up for a Big Data world to predict buyer intent," said Shashi Upadhyay, CEO of Lattice Engines. "Companies around the world are discovering the predictive power of Big Data when applied to sales and marketing and are using it to change they way they market and sell."

About Lattice Engines

Lattice is revolutionizing sales and marketing through the power of Big Data. The company's Big Data for Sales and Marketing platform, salesPRISM, delivers real-time, predictive and actionable insight to sales and marketing professionals wherever they are so they can engage the most receptive customers in the most compelling ways. Fortune 5000 companies such as Citizens Bank, Dell, EMC, SunTrust and Time Warner Cable rely on Lattice to generate 75 percent more pipeline, triple conversion rates, and double win rates. Lattice is privately held and backed by NEA and Sequoia Capital with headquarters in San Mateo, CA. Learn more at www.lattice-engines.com and follow @Lattice_Engines.

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[i] Gartner "Cool Vendors in CRM, Sales" by Patrick Stakenas, Ed Thompson, April 25, 2013

SOURCE Lattice Engines

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