Lattice Engines Completes Series B Financing Round

SAN MATEO, Calif., June 7, 2011 /PRNewswire/ -- Lattice Engines, the market leader in B2B sales intelligence software, announced today that it has selected Sequoia Capital—the venture firm that backed enduring companies such as LinkedIn, Google, Cisco, Oracle and Apple—as its partner in enabling B2B sales professionals to be orders of magnitude more productive.

Lattice Engines was founded in 2006 with the insight that the explosive growth of data about companies and purchase decision-makers contained hidden, invaluable intelligence for front-line sales teams. With the right technology, reps would be able to 'predict' which of their accounts would be most likely to purchase and what messaging would increase the odds of closing the deal.

"Data-driven decisions yield significantly better and measureable sales outcomes compared to the traditional, gut-feel approach," says Shashi Upadhyay, CEO of Lattice Engines. "Fortune 5000 companies like ADP, Dell and VMware have experienced double-digit gains in sales productivity within the first year of deploying our software."

Lattice Engines has encapsulated this vision into its sales intelligence software, salesPRISM. salesPRISM is the first solution that combines a company's internal view of its customers and prospects (e.g., purchase histories, product usage data, customer service records) with external information about these accounts and decision-makers (e.g., news sources, company websites, social media). Since salesPRISM can be embedded in existing CRM systems, reps can stay focused on the most qualified leads in the pipeline without changing their workflows.

"Simply put, Lattice Engines makes sales reps more productive," says Mickey Arabelovic of Sequoia Capital. "The company has cracked the code on making predictive analytics applicable across different customers, products and sales motions.  We're thrilled to be their new partner."

Lattice Engines is one of the fastest-growing companies in North America, propelled by over 100% growth in salesPRISM revenue. Building on a track-record of strong growth and innovation over the past 12 months, Lattice Engines will use the new funding to:

• Continue product development in proprietary data assets, social sales applications and mobile delivery platforms
• Increase the sales team to cover new vertical and geographic markets
• Expand marketing activities to further Lattice Engines' position as a thought-leader in sales intelligence
• Educate sales professionals on using social data and predictive analytics to enhance their sales performance

About Lattice Engines

Lattice Engines is the leader in B2B sales intelligence software enabling Fortune 5000 companies to Sell Smarter and achieve double-digit increases in sales productivity within one year of deployment through Intelligent Targeting, Contextual Conversations and Measurable Execution. Lattice Engines software integrates internal, external and Lattice Engines proprietary data to identify customer patterns and predictive events that influence buying decisions. Lattice Engines is headquartered in San Mateo, with offices in Austin, Boston and New York. To learn more about Lattice Engines visit  www.lattice-engines.com.

About Sequoia Capital

Sequoia Capital provides venture capital funding to founders of startups who want to turn business ideas into sustainable companies of enduring value. As the "Entrepreneurs Behind the Entrepreneurs", Sequoia Capital's Partners have worked with innovators such as Steve Jobs of Apple Computer, Larry Ellison of Oracle, Bob Swanson of Linear Technology, Sandy Lerner and Len Bozack of Cisco Systems, Dan Warmenhoven of NetApp, Jerry Yang and David Filo of Yahoo!, Jen-Hsun Huang of NVIDIA, Michael Marks of Flextronics, Larry Page and Sergey Brin of Google, Chad Hurley and Steve Chen of YouTube, Dominic Orr and Keerti Melkote of Aruba Networks, Jonathan Kaplan of Pure Digital, Tony Hsieh of Zappos, Omar Hamoui of AdMob, and Steve Streit of Green Dot. To learn more about Sequoia Capital visit www.sequoiacap.com.

SOURCE Lattice Engines

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