Lattice Engines and Customers to Discuss the Power of Predictive Lead Scoring at Oracle's Eloqua Experience 2013

Marketing leaders from Juniper Networks and Mindjet to discuss how they are using predictive analytics to maximize conversions with Lattice CMO Brian Kardon

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Lattice Engines

Oct 17, 2013, 10:39 ET

SAN MATEO, Calif., Oct. 17, 2013 /PRNewswire/ -- Today Lattice Engines announced that it will be leading a discussion on the next generation of lead scoring at Oracle's Eloqua Experience 2013. Lattice CMO Brian Kardon will be joined by Jascha Kaykas-Wolf, CMO of Mindjet, and Abner Germanow, director of Worldwide Marketing at Juniper Networks, to share how they are enhancing lead scoring with predictive modeling to drive maximum conversion rates and sales productivity.

Comments on the News

  • "I am inspired to share how best-in-class marketers at companies like Mindjet and Juniper Networks have moved beyond traditional lead scoring to actually predict who their hottest leads are," said Brian Kardon, CMO of Lattice Engines. "Eloqua Experience is all about enabling the modern marketer. Predictive analytics is at the forefront of making that vision a reality."

Lattice at Eloqua Experience 2013

  • The panel discussion, titled: Analytics: Don't Just Score Leads – Predict Your Next Customer, will take place on Thursday, October 24 at 1:30pm PT at the Hilton Union Square in San Francisco.
  • Visit Lattice booth #207/306 to see live demonstrations of predictive analytics in action.

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About Lattice Engines
Lattice delivers data-driven marketing and sales applications that enable companies of all sizes to predict and close their next customer. By combining every relevant buying signal in the world with advanced predictive analytics, companies stop guessing and start relying on data science in easy to deploy applications that anyone can use. Lattice's rapidly growing customer base, including Dell, SunTrust and VMware, uses its open and secure applications to generate 75 percent more pipeline, triple conversion rates and double win rates. Lattice is backed by Sequoia Capital and NEA with headquarters in San Mateo, CA. Learn more at www.lattice-engines.com and follow @Lattice_Engines.

SOURCE Lattice Engines

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