Latinum Network Names Ida Chacon as Vice President of Marketing and Commercial Solutions

BETHESDA, Md., Jan. 30, 2012 /PRNewswire/ -- Latinum Network announced today that it has hired former Procter & Gamble executive Ida Chacon as Vice President of Marketing and Commercial Solutions. In this newly created role, Chacon will lead a team of experts that will work with each one of Latinum's more than 75 corporate clients to develop marketing solutions. She will also leverage the network's reach and access to fuel commercial collaboration initiatives amongst the brands and companies inside the network.

Chacon joins Latinum with more than 13 years of experience in multicultural marketing and brand management. Prior to joining Latinum Network, Chacon led Procter & Gamble's Center of Expertise, where she was responsible for defining and deploying P&G's overall ethnic strategy, managing creative advertising agency relationships and consulting on specific brands and projects.

"I am excited to join the Latinum Network which I believe is a top-notch, unparalleled capability for companies trying to reach this important market segment," Chacon said. "I feel this is the right next step on what has now become a life project for me – serving the U.S. Hispanic market."

"I am delighted to welcome Ida to the Latinum family. We conducted an extensive search for the right leader whose experience would have a transformative impact on Latinum's client's efforts in marketing to the U.S. Hispanic consumer," said Latinum co-founder David Wellisch. "Ida was uniquely positioned to fit the bill. Her profile and comprehensive set of experiences working with more than 40 of P&G's brands over the last 13 years will be instrumental in Latinum's evolution."

Chacon's extensive multi-cultural marketing expertise will be well suited to her new responsibilities of supporting Latinum's clients' marketing needs, leveraging our peer-based platform for best practices and sharing and accelerating Latinum's commercial platform of enabling partnerships to increase overall marketing ROI for all of Latinum's clients.

During her career at P&G, Chacon led the company's first successful U.S. Hispanic scale program "Avanzando con tu Familia," a multi-brand outreach initiative to help enhance the home life, traditions, education and health of Hispanics in the U.S.

"Avanzando was P&G's first attempt to connect with the U.S. Hispanic consumer and the community," Chacon recalls. "Joining Latinum allows me to bring all of that experience full circle as we empower more than 75 companies to do the same."

After graduating from the University of Puerto Rico with a B.A. in Finance, Chacon received an MBA from the University of Wisconsin-Madison School of Business where she was a Consortium for Graduate Studies in Management Fellow.

About Latinum Network

The Latinum Network is the premier business network that assists brands in taking advantage of the growing U.S. Latino market through strategic analytics, cutting-edge research and peer-to-peer collaboration. The company was established by David Wellisch, founder and former general manager of AOL Latino, and Michael Klein, former Executive Director at the Corporate Executive Board, the world's leading business network provider. Latinum Network assists executives and their teams in developing deeper insights into the market, more effective strategies for the segment, and the solutions required to successfully design and execute core marketing initiatives. The company's membership currently consists of more than 75 of the nation's most recognizable brands including ConAgra Foods, Diageo, Discovery Communications, Dr Pepper Snapple Group, Hewlett-Packard, Hallmark, Heineken / Tecate, Home Depot, Kraft Foods, MetLife, NBA, Nestle, PepsiCo, Staples, SUPERVALU, Time Inc. (People en Espanol), Unilever, Univision Communications, Wawa, Wells Fargo and Western Union.

Latinum Network is a wholly owned business of EcoNet Ventures LLC.

For more information, please contact 240-380-2411 or [email protected].
Please visit our website at latinumnetwork.com.

SOURCE Latinum Network

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