LATICRETE Expands Restoration And Decorative Product Lines With Acquisition Of HP Spartacote®

Strategic Acquisition Provides Access to New Products and Technologies, Complements LATICRETE® DRYTEK® & LATICRETE L&M® Product Lines

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LATICRETE International, Inc.

Aug 04, 2014, 11:27 ET

BETHANY, Conn., Aug. 4, 2014 /PRNewswire/ -- LATICRETE International, Inc., a manufacturer of globally proven construction solutions for the building industry, announced today the acquisition of HP Spartacote®. The acquisition will provide LATICRETE customers access to new products and technologies while expanding the company's presence in the restoration, decorative flooring and coatings category. Headquartered in Golden, Colorado, HP Spartacote produces a premium line of resinous floor coatings. The acquisition was completed in July while integration of manufacturing, sales and service functions will occur over the next twelve months.

"This combination strengthens the LATICRETE and HP Spartacote brands alike," said David A. Rothberg, chairman and CEO of LATICRETE. "Through this acquisition, the HP Spartacote brand portfolio will gain access to LATICRETE manufacturing capabilities, sales representation, and marketing and support services. LATICRETE customers, in turn, will enjoy access to some of the most innovative decorative and restoration products on the market."

LATICRETE is a family-owned, worldwide manufacturer and marketer of residential, commercial and industrial construction solutions. For almost 60 years, LATICRETE has provided the technology, products and experience to make innovative, permanent installations primarily in the flooring industry. Over the past two years the company has expanded its restoration and decorative product line through strategic acquisitions and partnerships. Today's announcement comes on top of two other acquisitions made earlier this year - L&M Construction Chemicals and the DuPont^™Surface Care Business.

HP Spartacote is a manufacturer of high performance resinous floor coatings. The company serves commercial, industrial and residential markets around the world. They work with facility managers and architects to specify highly durable, fast 'return to service' coating solutions for concrete flooring. HP Spartacote is an industry leader in quality, technology and exceptional service which will complement the LATICRETE value and brand positioning.

"My business partners and I thank our customers and distributors for their many years of support," said Sean Shiers, co-owner of HP Spartacote. "This is a very exciting time for the HP Spartacote brand. I am confident we have found the right company in LATICRETE to provide the best future support and growth opportunities."

Under the new ownership of LATICRETE, the HP Spartacote brand and product portfolio will leverage the many resources and opportunities LATICRETE offers including: nationwide manufacturing facilities; an expanded team of sales representatives; LATICRETE global research and development capabilities; world-class marketing and technical services; access to global markets; an enhanced architectural presence; and, access to LATICRETE nationwide distribution system.

About LATICRETE:

LATICRETE International, Inc. provides globally proven construction solutions for the building industry. LATICRETE® products are manufactured and distributed worldwide in the commercial and consumer channels. The company's philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Engineered and produced in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of independently certified low VOC sustainable products. LATICRETE^®, LATAPOXY^®, SPECTRALOCK^®, HYDRO BAN^®, DRYTEK^®, and PERMACOLOR^® are registered brands of LATICRETE International, Inc. www.laticrete.com

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SOURCE LATICRETE International, Inc.