Latest comScore Report Reveals that Criteo Ads Reach Virtually One Billion Users Worldwide

- Independent analysis confirms Criteo's scale and significance in helping advertisers reach Internet users anywhere in the world

News provided by

Criteo

Oct 23, 2014, 05:00 ET

NEW YORK and PARIS, Oct. 23, 2014 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the performance advertising technology company, now reaches virtually one billion Internet users per month with personalized ads dynamically created in real-time. The findings, which were revealed in comScore's latest MMX® report, and found that Criteo ads reached 994MM users in September 2014, underscore Criteo's strength and scale in the online advertising industry and place the company's global reach as second only to Google's Display Network.

Criteo ads reach virtually one billion unique internet users

Criteo Logo

The report also found that nearly 63 percent of Internet users worldwide who saw a Criteo ad were not exposed to Google search ads, demonstrating that Criteo ads are incremental to search. This latest data confirms that Criteo reaches a large and growing group of Internet users that other major marketing channels are not touching.

Advertisers working with Criteo benefit from the opportunity to engage with the right consumers at greater efficiency and scale. The comScore report also highlights that approximately 8 out of every 10 Internet users, and in some instances more users, saw a Criteo ad in the major global markets in September.

Below is a detailed breakdown of the percentage of Internet users that saw a Criteo ad by country:

88 percent in Japan
85 percent in Italy
83 percent in the United Kingdom
83 percent in France
81 percent in Brazil
80 percent in the United States of America
79 percent in Germany
79 percent in Spain
71 percent in Russia
71 percent in Australia
71 percent in Portugal

"Reaching virtually one billion Internet users is a very significant milestone for Criteo and reinforces the strength of our reach in the performance advertising industry," said Eric Eichmann, President and COO, Criteo. "Criteo works directly with more than 7,000 leading publishers around the globe and all major real-time bidding networks, putting us in a leading position to deliver the efficiency and scale that marketers demand for their campaigns."

To see Criteo's infographic representing the comScore findings, please click here.

About Criteo
Criteo delivers personalized performance advertising at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,000 employees in 21 offices across the Americas, Europe and Asia Pacific, serving over 6,000 advertisers worldwide with direct relationships with over 7,000 publishers.

For more information, please visit http://www.criteo.com

Photo - http://photos.prnewswire.com/prnh/20141022/153834-INFO

Logo - http://photos.prnewswire.com/prnh/20140604/94065

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/latest-comscore-report-reveals-that-criteo-ads-reach-virtually-one-billion-users-worldwide-876413915.html

SOURCE Criteo