latakoo gains unique Avid certification

AUSTIN, Texas, April 12, 2017 /PRNewswire/ -- latakoo, a worldwide provider of video transfer and encoding technology, has achieved certification under the Avid Alliance Partner Program.

latakoo's software products meet Avid's rigorous testing and strict quality standards that ensure workflow connectivity, integration and lower overall cost of ownership. latakoo software will be sold through the Avid sales network covering more than 140 countries. latakoo has previously been a partner in the Avid Alliance Program.

"We've created the Avid Alliance Partner Program to help developers like Iatakoo connect their media solutions to the MediaCentral Platform, the most open, tightly integrated and efficient platform designed for media," said Alan Hoff, Vice President, Market Solutions at Avid. "latakoo's products are Avid certified as robust solutions that work seamlessly within the Avid platform, benefiting Avid customers looking to transfer video files from anywhere in the world directly to their Avid system. We look forward to working with Iatakoo to offer our preeminent customer community the most comprehensive tools and workflow solutions to create, distribute and optimize media."

"Many of our largest and most loyal customers are in the broadcast industry and many of them rely on Avid products to produce and distribute video content. The partnership with Avid enhances everyone's performance and efficiency," said latakoo President Jade Kurian.

"The integration between latakoo and Avid creates the fastest workflow currently on the market. Our customers now know their files will arrive as fast as possible and they can be on the air as soon as possible," said latakoo CEO, Paul Adrian.

latakoo provides a single, end-to-end workflow solution that replaces complicated, multi-vendor ingest workflows. Customers can transfer video files from camera, to cloud, to Avid Interplay^® solutions, even if they are protected by firewalls. latakoo follows security settings, preferred codecs and workflow rules to deliver video files quickly and securely.

About latakoo: latakoo is the fastest, simplest way to send video from anywhere to anywhere over any Internet connection. Contact: Michelle Reinhardt @ 512 502 5666 or [email protected]

SOURCE latakoo