Last Minute PR Checklist for Toy Fair Exhibitors

NEW YORK, Feb. 13, 2014 /PRNewswire/ -- You've been preparing for months to showcase your latest innovation at the toy industry's largest exhibition. Now that the big event is upon us, your brand should be taking full advantage of the incredible publicity opportunities at hand.  Start by making these two last minute adjustments to earn the most media attention for your organization:

• Don't shy away from sending your press release over the weekend. Journalists will already be on the hunt for related trade show stories
• Provide videos and images of the products you are showcasing to help tell your story. Remember that trade shows are a visual experience for attendees

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For more tips from the Virtual Press Office on how to get the most out of your trade show experience, click to read the blog post:  6 Last Minute Tips for PR Success at the American International Toy Fair.

To learn more about Virtual Press Office, the global leader in online press office management and trade show news distribution solutions, visit: http://www.vpoinc.com/shows.do?pageIn=shows&loggedin=F&tabOn=shows

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