Largest U.S. Consumer Survey Reveals Top New Products For 2017

The 28 winners of the 2017 Product of the Year Award were announced at last night's 2017 Product of the Year Awards Show at the Edison Ballroom in New York City hosted by "Saturday Night Live" alumnae Rachel Dratch and Ana Gasteyer. The awards show was followed by an after party sponsored by SMIRNOFF™.

"Competition is fierce among consumer brands, with thousands of new products introduced to the market each year," said Mike Nolan, CEO, Product of the Year USA. "This year's winners will have a true advantage over competitors as they are able to utilize the distinctive red Product of the Year logo on packaging and in brand advertising to show shoppers that 40,000 consumers recommend their product against the competition."

Now in its thirtieth year, Product of the Year operates in 38 countries with the goal of guiding consumers to the best products in their market while rewarding manufacturers for quality and innovation.

Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate innovation within their industry. Product nominations are then placed into categories such as beauty, personal care, household essentials, food and beverages, and are assessed on seven key measures. One product is then named the winner of each category, based on the results of the consumer survey.

The 28 winners of the 2017 Product of the Year Award are:

• Car Care: Rain-X® Latitude® Water Repellency Wiper Blades
• Foot Care: Amopé® GelActiv™ Insoles & Inserts
• Skin Care: Kleenex Facial Cleansing, Exfoliating Cushions
• Feminine Care: SweetSpot Labs Washes & Wipes
• Lip Care: Carmex Comfort Care™ Lip Balm
• Hair Treatment: Schwarzkopf Keratin Color
• Oral Care: Sensodyne True White
• Eye Care: Clear Eyes Pure Relief Preservative Free Eye Drops
• Health and Wellness: Centrum MultiGummies for Women & Men
• OTC Immediate Relief: Mucinex® Fast-Max® and Sinus-Max® Liquid Gels
• Home Care: Lysol Disinfecting Wipes
• Bathroom Cleaner: Lysol Power & Fresh 6 Automatic Toilet Bowl Cleaner
• Bath Tissue: Charmin Essentials Soft
• Liquid Laundry: Tide purclean
• Laundry Pacs: Tide PODS Plus Febreze Odor Defense
• Fabric Conditioner: Snuggle PLUS SuperFresh Dryer Sheets
• Laundry Booster: Downy Fresh Protect with Febreze Odor Defense
• Air Care: Air Wick Bloom Scented Oil Warmer
• Sugar Confections: Werther's Original Soft Caramels
• Chocolate: Russell Stover Pecan Delight
• Salty Snacks: SimplyNature Organic White Cheddar Puffs
• Healthy Snacks: Del Monte® Fruit Refreshers™
• Specialty Bread: Sara Lee Artesano Bakery Bread
• Dessert: Inspired by Happiness Cravin' for Cookies & Cream Layered Cake
• Sweetener: SPLENDA Naturals Sweetener
• Beverage: Tetley Super Tea
• Wine: Broken Clouds Pinot Noir
• Spirits: SMIRNOFF™ Red, White & Berry

For additional information about the 2017 Product of the Year winners, visit productoftheyearusa.com and follow along socially with #POYUSA2017.

About Product of the Year
Product of the Year is the world's largest consumer-voted award for product innovation. Established 30 years ago, POY currently operates in 38 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.  Product of the Year winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer research.  The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness.  Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years.  For more information, visit productoftheyearusa.com.

About Kantar TNS
Kantar TNS is one of the world's largest research agencies with experts in over 80 countries. We provide actionable insights to help companies make impactful decisions and drive growth. With expertise in innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimize and activate the moments that matter to drive growth for their business. We are part of Kantar, one of the world's leading data, insight and consultancy companies. Find out more at www.tnsglobal.com

SOURCE Product of the Year USA

Related Links

http://www.productoftheyearusa.com