Laplink® Releases New Data Protection Software

BELLEVUE, Wash., May 16, 2011 /PRNewswire/ -- Laplink Software, Inc. today announced the release of PC Lock™, cutting edge data encryption software with cloud management and high security encryption to protect sensitive data from hackers and thieves.

According to research conducted by Ponemon Institute, Gartner and Intel, over 1,700 laptops are stolen every day and someone's identity is stolen every 2 seconds. Files on a PC that are not encrypted are at constant danger of theft, increasing the user's risk of identity theft, privacy invasion and significant financial loss.

PC Lock uses the latest in remote services with a cloud-based Web Management Console. With this unique console, users can modify preferences, change settings, reset passwords, lock the data on a missing or stolen PC and remotely delete sensitive data. The Web Management Console is accessible from any web-enabled device, including smartphones, allowing management from virtually anywhere, even if the user is on the go; no need to rely on live customer support as with other products.

PC Lock also features multiple levels of security, a sophisticated EKE "Encrypted Key Encryption" approach with military-grade 256-bit Advanced Encryption Standard (AES), providing the most secure and simplest data security solutions available.

"Data protection is critical to any PC user as identity theft continues to rise," said Laplink CEO Thomas Koll. "PC Lock ensures data is not able to be accessed by unauthorized persons which significantly reduces the risk of identity theft."

PC Lock utilizes a simple wizard that walks users through installation, configuration and encryption of their PC's data. After installation, PC Lock encrypts files automatically in the background without degrading the PC's performance. Files are unencrypted when opened and re-encrypted when saved. The result is a simple-to-use but powerful tool with real-time, always-on protection.

Encrypted data is locked behind the PC Lock password, which is separate from the Windows login. This has two important benefits: if you forget your PC Lock password, you can still log into Windows and access the Web Management Console to reset your password; and secondly, it adds another level of security guarding against cold boot hacks and pre-boot login problems.

"We made the process as easy and user friendly as possible," explained Koll. "Encryption can be a confusing, difficult and sometimes scary process. By enabling cloud management, users have constant control over what is encrypted and how they want PC Lock to operate, eliminating the fear and confusion from the encryption process."

Files and folders on a PC remain protected even if the PC is lost or stolen. Users can trigger a remote wipe of their encrypted data from the Web Management Console, preventing access of stolen files. Even if the thief pulls the hard drive from the PC and never accesses the Internet, the data remains encrypted and inaccessible. PC Lock is also compatible with other security software, so it can provide an extra layer of protection and complement existing safeguards a user may already have in place or add in the future.

Because Laplink is celebrating its 28th anniversary, the full version of PC Lock is free for the first 24 hours after launch at www.laplink.com/pclocklaunch. Following the launch giveaway, it will be sold at a discounted rate of $14.95, regularly $29.95 at www.laplink.com/pclock. It is also sold in most major U.S. software retailers for the suggested retail price of $29.95.

About Laplink Software, Inc.

For nearly 30 years, Laplink has been the global leader in PC migration, file transfer, synchronization and remote access. Its innovative products and technology allow for the fastest file transfers and synchronization as well as protection from data loss and identity theft. The privately-held company was founded in 1983 and is headquartered in Bellevue, Washington.

Additional information and images can be found online at Laplink's Media Center:
http://www.laplink.com/media

SOURCE Laplink Software, Inc.

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