LAPIZ Names Luciana Cani SVP, Executive Creative Director

"Luciana's collaborative and transformational leadership is a perfect fit for LAPIZ," said Gustavo Razzetti, managing director, LAPIZ. "Her innovation-forward approach will boost our outsider thinking to continue driving great results for our clients."

Cani's goal to bring craftsmanship to every piece of work she produces is evident in her past projects including Amnesty International's "Sounds From Torture," the Lisbon City Council's "LXType" and the EDP Foundation's "Brochure Made Entirely Without Energy."

Her work has gained global recognition including awards from D&AD, Cannes Lions, One Show, Clios, Eurobest and ADCE. Cani is also the only creative director to appear three times at the top of the rankings of the official Creative Club of Portugal.

"I'm very happy to accept a totally new and exciting challenge with the feeling that I'm part of the same family. I Iook forward to joining the LAPIZ team to make great things that challenge expectations and defy the ordinary," said Cani. "LAPIZ has steadily produced top-tier work across industries, and I can't wait to be a part of its journey forward." 

LAPIZ has produced several award-winning campaigns over the past year, most notably Mexico Tourism Board's "Snow Graffiti," which has received honors from Cannes, the American Advertising Awards, the Kinsale Shark Awards and more. The agency's latest work for Mexico Tourism Board, "Doppelgänger Tourists," launched just last month.

Prior to Lapiz, Cani helped lead Leo Burnett Lisbon to become recognized as one of the 10 most awarded agencies in the world. Prior to Leo Burnett, the Brazilian-native worked as an art director at leading agencies in Saõ Paulo, Brazil including Leo Burnett, Ogilvy & Mather and Grey. Cani is also a published author and illustrator, with her debut children's book recently receiving inclusion on the National Reading Plan of the Portuguese Ministry of Education.

About LAPIZ
Established in 1999, LAPIZ is a marketing agency that uses outside perspectives to challenge established beliefs and create the unexpected. LAPIZ work has consistently been recognized in top creative and effectiveness international awards shows including several Cannes Lions, Clios and EFFIES. Part of the Leo Burnett Group, LAPIZ works with some of the world's most valuable brands including Advance Auto Parts, Allstate, Kellogg's, Mexico Board of Tourism, Purina and P&G.

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SOURCE LAPIZ