DENVER, March 25, 2021 /PRNewswire/ -- Lantern, the leading on-demand cannabis e-commerce marketplace and home delivery platform in the U.S., today became the first cannabis marketplace to offer adult-use delivery in Aurora, CO. The company first announced it was expanding to Colorado after Aurora's City Council voted in favor of recreational delivery in December 2020.
Lantern's launch in Aurora marks the debut of its dispensary-first shopping capabilities. Colorado Harvest, the first dispensary in the state to receive a recreational delivery license, will serve as Lantern's leading retail partner. In the coming weeks, Lantern expects to welcome The Green Solution as its second retail partner, pending state approval.
Customers over the age of 21 in Aurora can now choose to shop from a specific dispensary, conveniently place orders online at LanternNow.com, and have their favorite recreational products delivered to their doorstep within an hour. Lantern's customer-friendly marketplace is designed to empower new and returning consumers to discover products that best align with their preferences and lifestyles.
"Colorado has one of the most mature cannabis markets in the U.S., and Lantern's platform will not only complement but also reinforce the state's sophisticated retail infrastructure," said Meredith Mahoney, President of Lantern. "Lantern's robust marketplace and delivery platform will increase access to quality cannabis products to adult-use customers throughout Aurora, and we are thrilled to partner with exceptional local retailers that will help us create unparalleled consumer experiences."
Retailers on Lantern's platform will also have the opportunity to engage with untapped consumer groups and drive brand awareness within their local communities. "Colorado Harvest Company is excited to deliver adult use cannabis in Colorado, and we look forward to joining the world of retail delivery that customers have come to enjoy," said Tim Cullen, CEO of Colorado Harvest. "We look forward to serving the City of Aurora and other cities as they opt into the delivery market. Customer service is why we're successful at the bricks and mortar and customers can expect that same great service from our delivery service too."
Lantern is committed to working with community organizations to create a comprehensive social equity program that will benefit entrepreneurs throughout the state. The company has successfully launched a social equity-focused incubator program in its headquarters in Boston, and has plans to implement similar initiatives in every market they operate in. In Colorado, Lantern has partnered with Denver-based advocacy and educational group, The Color of Cannabis, which leads 10-week courses to help those who would qualify for social-equity licenses navigate the increasingly complex and expensive path to building a cannabis business and other vital lessons that even current industry insiders have trouble managing.
About Lantern
Lantern is the leading cannabis e-commerce marketplace and delivery platform in the U.S. With the speed and convenience of on-demand delivery, Lantern partners with the best local dispensaries and cannabis brands to bring transparency, safety, and access to cannabis for both new and experienced consumers through intuitive, personalized shopping experiences. Lantern's best-in-class expertise in regulated industries helps dispensaries operationalize on-demand delivery, helping them to reach new customers, tap into key consumer insights, and diversify their businesses to grow sales. Lantern is an independently operated company within Drizly Group, the most popular and reliable online alcohol delivery platform in North America.
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Noah Bethke - MATTIO Communications
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SOURCE Lantern
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