Lane Bryant's Give.Share.Love Campaign Successfully Raises Over $323K for Nationwide Children's Hospital

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Jun 15, 2016, 10:00 ET

COLUMBUS, Ohio, June 15, 2016 /PRNewswire/ -- Lane Bryant, the nation's leading women's specialty size apparel brand, recently concluded its first-ever Give.Share.Love campaign in partnership with Nationwide Children's Hospital, generating both awareness and donations for the hospital. Over $323K in donations raised during the campaign will benefit Nationwide Children's and its services through the Nationwide Children's Hospital Foundation.

Aligning with the brand's philanthropic mission of empowering, encouraging and supporting women and children, Lane Bryant began its Give.Share.Love campaign by sharing videos on social media that starred several Nationwide Children's patients. The brand then helped each child gift their well-deserving mom with an over-the-top Mother's Day surprise.

Lane Bryant also partnered with Nationwide Children's to present an exclusive fashion show, styled by designer Christian Siriano, held at the hospital in May. The fashion show starred Nationwide Children's staff dressed in the Christian Siriano for Lane Bryant collection, as well as patients and some of their siblings.

"We are honored that Lane Bryant has chosen to philanthropically partner with Nationwide Children's," said Jim Digan, Nationwide Children's Hospital Foundation president. "On behalf of our patient families and staff, I want to thank Lane Bryant and its associates for their dedication in helping the hospital achieve its mission of providing the highest quality of pediatric research benefiting children all over the country."
Throughout the Give.Share.Love campaign, Lane Bryant offered cause-dedicated products in store and on the brand's website with a percentage of the sale being contributed to Nationwide Children's. Clients were also able to "round up" their purchase at the register in store for donation.

For more information regarding Lane Bryant, please visit www.lanebryant.com

About Lane Bryant®: Lane Bryant® is the nation's leading women's special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 762 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

About Nationwide Children's Hospital: Named to the Top 10 Honor Roll on U.S. News & World Report’s 2015-16 list of “America’s Best Children’s Hospitals,” Nationwide Children’s Hospital is one of America’s largest not-for-profit freestanding pediatric healthcare systems providing wellness, preventive, diagnostic, treatment and rehabilitative care for infants, children and adolescents, as well as adult patients with congenital disease. Nationwide Children’s has a medical staff of 1,100 and more than 10,000 employees providing state-of-the-art pediatric care during more than 1.2 million patient visits annually. As home to the Department of Pediatrics of The Ohio State University College of Medicine, Nationwide Children’s physicians train the next generation of pediatricians and pediatric specialists. The Research Institute at Nationwide Children’s Hospital is one of the Top 10 National Institutes of Health-funded freestanding pediatric research facilities. Nationwide Children’s remains true to the original mission since its founding in 1892 of providing care regardless of a family’s ability to pay. More information is available at NationwideChildrens.org.

SOURCE Lane Bryant