Lane Bryant(R) Makes a Splash With Breakthrough Swimwear Collection

Mix and match separates with built-in bra frames promise a sunny outlook

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Mar 01, 2010, 12:01 ET

COLUMBUS, Ohio, March 1 /PRNewswire/ -- Lane Bryant makes it easy to reach for the beach with a breakthrough collection introducing their private label swimwear. This fresh, new swimwear collection features the most popular underwire bra frames and a variety of mix and match separates serving customers the elusive mix of fashion, fit and versatility.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100301/CL61576 )

The one-of-a kind collection centers on the best-selling balconette and plunge bra frames combined with a flattering halter neckline that provide women with support that is both shapely and stylish. The tankini top style incorporates bra sizes 38C-48DD.

The fresh mix and match concept provides women with an array of tops and a number of bottoms that allow every woman to create her own look that flatters her unique figure. Bottom styles include: hipster, boyshort, slit skirt, contrast waistband skirt and ruffle skirt. Bottom sizes range from 14 – 28.

A rainbow of colors, floral and animal-inspired prints add splashes of color to the basic black, tried and true pieces that round out the collection. Swim dresses, one pieces, exclusive Miraclesuit® prints, swim briefs and non-underwire styles are also available.

"We are so excited to be serving our customer with the best fashion in all areas of swim. Not only does this collection address an underserved market, it's the first of its kind to offer our most popular Cacique bra frames, providing unmatched comfort and support," says Emily Ross, Associate Swimwear Buyer.

For the first time ever, featured swimwear will be available in over 200 stores while the entire collection will be available online at lanebryant.com. With an easy in-store return policy, customers can shop online with confidence.

The Lane Bryant customer will also be able to dive into swim-related accessories for added fun in the sun. Maxi dresses, hoodies, and cover-ups that match back to the swim separates are popular options.

Prices range from $44.50 (separate bottoms) to $152 (Miraclesuit one piece).

About Lane Bryant – Lane Bryant is the nation's leading women's specialty apparel retailer, providing stylish, high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and Cacique® intimate apparel. Lane Bryant and Cacique fashions are available nationwide at its nearly 800 Lane Bryant stores, 92 Lane Bryant Outlet® stores, and at lanebryant.com and cacique.com. Lane Bryant is owned and operated by Charming Shoppes, Inc. Please visit lanebryant.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant