Lane Bryant to Support St. Jude Children's Research Hospital® Thanks and Giving® Campaign

The brand joins more than 70 leading brands to support St. Jude this holiday season

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Nov 14, 2016, 10:03 ET

COLUMBUS, Ohio, Nov. 14, 2016 /PRNewswire/ -- Lane Bryant, the most recognized specialty size apparel brand, is thrilled to announce that the brand will support St. Jude Children's Research Hospital's annual St. Jude Thanks and Giving^®campaign by raising donations and awareness of the hospital's services throughout the holiday season.

In accordance with Lane Bryant's mission to empower, encourage and support the women and children in our communities, the brand will offer multiple ways for clients and associates to contribute funds to the hospital, while generating awareness for St. Jude.

From now through December 24, Lane Bryant stores will offer an exclusive coupon book for a $5 donation to St. Jude. The booklet includes four offers that are redeemable for more than $75 in savings at Lane Bryant stores and on the brand's website. Clients will also have the ability to "round-up" their in store purchase to the nearest dollar for donation, or can contribute a flat $2, $5 or $10 donation to St. Jude.

Lane Bryant will also support the St. Jude Thanks and Giving campaign on the brand's digital channels. On December 4, the brand will host a St. Jude takeover across social media, asking followers to share an image of a star and tag it with #Shine to show their support on Facebook, Instagram and Twitter. There will also be a link to contribute to the campaign on Lane Bryant's website.

"We are thrilled that Lane Bryant has joined the St. Jude family," said Marlo Thomas, National Outreach Director for St. Jude Children's Research Hospital. "Lane Bryant's extraordinary commitment and participation in the St. Jude Thanks and Giving campaign is helping to provide the critical funds and awareness so St. Jude can continue to be a beacon of hope for children in communities everywhere."

For more information about Lane Bryant, please visit: www.lanebryant.com.

About Lane Bryant®: Lane Bryant® is the nation's leading women's specialty size apparel brand, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 776 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

About St. Jude Children's Research Hospital: St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won't stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.

SOURCE Lane Bryant