Lane Bryant Offers Luxury For Life With Supima Cotton Collection

Supima, The Cashmere of Cotton, Answers Consumer Demand

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Feb 01, 2010, 12:01 ET

COLUMBUS, Ohio, Feb. 1 /PRNewswire/ -- Lane Bryant® is answering consumer demand for luxury cotton fashion by expanding its exclusive Supima® cotton collection to include fresh new styles and colors for spring and beyond.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100201/CL47138 )

While other upscale retailers carry cotton blends, Lane Bryant is proud to carry 100% Supima cotton. Known as the "cashmere of cotton", Supima provides superior quality, fit and comfort in a variety of knit tees and basics that are the foundation of the Lane Bryant woman's wardrobe.

As the world's finest cotton, Supima offers incredible softness, less pilling, longer-lasting color brilliance and is 45% stronger than other cotton. Produced only in the Southwestern United States, Supima is 100% U.S. grown.

"We are very excited about our new collection of Supima cotton tees and tanks. This offering provides our customer with essentials in multiple colors. We have V and scoop necks as well as layering tanks and fashion polos," says Debbie Martin, Senior Vice President of Design and Development, Lane Bryant and Cacique.

The assortment offers 17 styles in 29 colors ranging from the popular cami to a ¾-length sleeve Henley, while a selection of prints and stripes add variety. Prices start at $19.50 with 6 styles available with special multiple pricing starting at $16.50, offering luxury at an even greater value. All styles and colors are available in store and online at lanebryant.com.

"Each style has subtly special details and the colors are brights, mid-tones and vegetable. These are all a 'perfect' piece to complete an outfit," adds Martin.

Looking ahead, Lane Bryant plans to expand the product line throughout 2010 and Supima cotton will serve as the base fabric within Lane Bryant's tee shirt assortment.

About Lane Bryant –Lane Bryant is the nation's leading women's specialty apparel retailer, providing stylish, and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and intimate apparel. Lane Bryant fashions are available nationwide at its nearly 800 Lane Bryant stores, 106 Lane Bryant Outlet® stores, and at lanebryant.com. Lane Bryant is a subsidiary of Charming Shoppes, Inc. Please visit lanebryant.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant