Lane Bryant Makes Big Reveal

Women's Clothier Says 'Thank You' to Customers in a Big Way

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May 19, 2010, 11:20 ET

COLUMBUS, Ohio, May 19 /PRNewswire/ -- Women's retail clothier Lane Bryant has been overwhelmed by the outpouring of support from customers across the nation. When Fox and ABC initially refused to air the brand's new Cacique® lingerie commercial for being too risque, Lane Bryant fought back.

Women around the country joined their fight on behalf of full-figured women everywhere. As innumerable media outlets picked up the story, the American public became more and more outraged at an apparent double standard involving size and beauty. There was a welcome outcry to embrace curvy, full-figured women in all of their beauty.

Our commercial celebrated the beauty of curvy women and proved that sexy does not have a size. We gave a voice to real women and in return, women everywhere threw the networks - and the world - a curve with their overwhelming support for our protest.

Lane Bryant is now preparing to say thank you to its supporters! ABSOLUTELY EVERYTHING in the store will be 40 percent off from May 19th to May 23rd. It's Lane Bryant's way of showing its appreciation to those who stood with us and a promise that we will always stand beside them in the fight to assert that beauty has no size.

Lane Bryant is one of the most recognized names in clothing for women. The average woman today is a size 14, which means that the majority of American women are curvy. Lane Bryant celebrates not only the fact that beauty is more than skin deep, but that all women can feel and look beautiful, no matter what their size. The brand's emphasis on fashion has made it a style leader in the category. Today's Lane Bryant features more options than ever before, including new styles, better fit and fresh colors.

About Lane Bryant

Lane Bryant is the nation's leading women's specialty apparel retailer, providing stylish, high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and Cacique intimate apparel. Lane Bryant and Cacique fashions are available nationwide at its nearly 800 Lane Bryant stores, 106 Lane Bryant Outlet stores, and at lanebryant.com and cacique.com. Lane Bryant is owned and operated by Charming Shoppes, Inc. Please visit lanebryant.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant