Lane Bryant Debuts New Look Outside West Towne Mall

Lane Bryant celebrates the grand re-opening of their new location outside West Towne Mall

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Oct 03, 2013, 06:47 ET

MADISON, Wis., Oct. 3, 2013 /PRNewswire/ --

WHO:	Lane Bryant, the nation's leading women's curvy apparel retailer, and Cacique, Lane Bryant's exclusive intimate apparel line

WHAT:	In an effort to offer fashion for everyday and style just for you the pioneer in plus size apparel officially re-opens with a refreshed look at their West Towne location in Madison, Wisconsin this Friday, October 4^th. The shopping center houses other top retailers such as Ann Taylor, Apple Store, Aveda, H*M and Victoria's Secret.

	The Lane Bryant store will celebrate its grand re-opening this Friday, October 4^th through Sunday, October 6^th. Customers that shop at the location over the weekend will be able to enter for their chance to win one of 150 $25 Lane Bryant gift cards.

WHEN:	$25 Gift Card Sweepstakes: Friday, October 4^th – Sunday, October 6^th

WHERE:	West Towne Mall
	7319 W Towne Way
	Madison, WI 53719

PRESS CONTACT: Paul Wilmot Communications
Heather Skolnik: [email protected] / 212-206-7447
Michela Eshaghian: [email protected] / 212-206-7447

About Lane Bryant®: Lane Bryant® is the nation's leading women's curvy specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant® collection includes a wide selection of career to casual apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® operates over 800 full-line and outlet stores in 48 states nationwide, targets plus-size women ages 30-45, and caters to women's sizes 14-28. Their highly regarded brand of intimates, Cacique, is a Lane Bryant exclusive and is famous for fit solutions and fashion styling in bras, panties, sleepwear, swimwear and more. Cacique is designed for women's sizes 12-34 and bra sizes 36-50 B-H. Lane Bryant® is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant