Lane Bryant Debuts New Campaign in Support of Nationwide Children's Hospital

In accordance with the brand's philanthropic mission of empowering, encouraging and supporting women and children, Lane Bryant aims to garner awareness and support of the hospital and its services

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Lane Bryant

Apr 18, 2016, 04:24 ET

COLUMBUS, Ohio, April 18, 2016 /PRNewswire/ -- Lane Bryant, the nation's leading women's specialty size apparel brand, is partnering with Columbus-based Nationwide Children's Hospital to support the hospital and its efforts through a national omni-channel campaign this spring.

To kick off the campaign, Lane Bryant will help several Nationwide Children's patients gift their mothers with a special Mother's Day surprise! Videos of the children revealing the special gift they'd most like to give their moms will be posted to the Lane Bryant Facebook and YouTube pages, and those who visit each channel can help generate more awareness of Nationwide Children's and their services by sharing each video. Videos will be sharable from April 18th-May 1st.

Lane Bryant will also offer several opportunities for clients to contribute to Nationwide Children's. Exclusive cause-dedicated products, including a scarf, tee and wrap bracelet, will be available for purchase on April 29th in Lane Bryant stores and on the brand's website with a percentage of the sale being contributed to the hospital. Clients will also have the opportunity to "round up" their purchase at the register for donation from April 29-May 30th.

As part of the campaign, Lane Bryant and Nationwide Children's will partner on an invite-only fashion show hosted and styled by designer Christian Siriano, taking place at the hospital. The fashion show will star Nationwide Children's staff and kids, dressed in the Christian Siriano for Lane Bryant collection and fashions from girls' clothing (and Lane Bryant sister brand) Justice, respectively.

"We are honored that Lane Bryant has chosen to philanthropically partner with Nationwide Children's," said Jim Digan, Nationwide Children's Hospital Foundation president. "On behalf of our patient families and staff, I want to thank Lane Bryant and its associates for their dedication in helping the hospital achieve its mission of providing the highest quality of pediatric research benefiting children all over the country."

For more information regarding Lane Bryant's partnership with Nationwide Children's, please visit www.lanebryant.com/give

About Lane Bryant®: Lane Bryant® is the nation's leading women's special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 762 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

About Nationwide Children's Hospital: Ranked 9th of only 12 children's hospitals on U.S. News & World Report's 2015-16 "America's Best Children's Hospitals Honor Roll," Nationwide Children's Hospital is one of the nation's largest not-for-profit freestanding pediatric healthcare networks providing wellness, preventive, diagnostic, treatment and rehabilitative care for infants, children and adolescents, as well as adult patients with congenital disease. Nationwide Children's has a medical staff of 1,100 and nearly 10,000 employees providing state-of-the-art pediatric care for one million patient visits annually. As home to the Department of Pediatrics of The Ohio State University College of Medicine, Nationwide Children's physicians train the next generation of pediatricians and pediatric specialists. The Research Institute at Nationwide Children's Hospital is one of the Top 10 National Institutes of Health-funded freestanding pediatric research facilities. Nationwide Children's remains true to the original mission since its founding in 1892 of providing care regardless of a family's ability to pay. More information is available at NationwideChildrens.org.

SOURCE Lane Bryant