Lane Bryant Announces Collaboration With Ready To Wear Designer Lela Rose

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Aug 19, 2014, 04:02 ET

NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Lane Bryant is excited to announce well known American ready to wear designer Lela Rose will be creating a limited-edition line exclusively for the special-sized retailer. The collection is set to hit stores Summer 2015, and will be sold under the Lela Rose Exclusively for Lane Bryant label.

A sketch from Lela Rose for Lane Bryant. Image: Lane Bryant (PRNewsFoto/Lane Bryant)

Lela Rose combines refined silhouettes with a modern whimsical twist using brilliant color and handcrafted details. She brings a fresh point of view to American fashion defining a new, modern lifestyle. Lela Rose will be the third designer collaboration for Lane Bryant joining the successful Sophie Theallet and Isabel Toledo collections.

Lela Rose had this to say, "I am thrilled to be working with Lane Bryant on this collaboration. Designing apparel women can feel confident and beautiful in has been a long-standing pillar of the Lela Rose brand, and we are looking forward to bringing our designs to Lane Bryant's inspiring base of customers."

"Lela Rose is a master of the dress – day, night, work and everything between. I am excited for her to bring her signature prints and styles to the Lane Bryant customer," said Linda Heasley, CEO of Lane Bryant.

About Lela Rose: After graduating from Parson's School of Design in 1993, Rose went to work with two esteemed designers, Richard Tyler and Christian Francis Roth. There she honed her love of couture fabric as well as fanatic attention to detail. In 1998, Lela's vision and passion compelled her to create her signature, eponymous collection with global influence and an organic approach. Through intricately designed and finely detailed separates, dresses and outerwear Lela has established herself as a renowned designer and a favorite among top publications and celebrities alike. In fall 2006, Rose launched the Lela Rose Wedding collection, a pairing of unconventional fabrics and techniques, signature of Lela Rose. Impeccable quality, beautiful fabrics and exquisite use of detail, continue to give the collection a unique couture sensibility. The Lela Rose ready-to-wear and bridal labels are sold in more than 75 specialty stores nationwide, topmost retailers including Bergdorf Goodman, Neiman Marcus, Nordstrom, and Bloomingdales and the Lela Rose flagship store in Rose's hometown of Dallas, Texas, as well as internationally in Canada, Europe, Russia, the Middle East, and Japan.

About Lane Bryant^®: Lane Bryant is the nation's leading women's specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, and Cacique^® intimate apparel. Lane Bryant fashions are available nationwide at its 775 Lane Bryant stores, and at lanebryant.com. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

Photo - http://photos.prnewswire.com/prnh/20140819/137545

SOURCE Lane Bryant