Lane Bryant And Influencer Tanesha Awasthi Announce New Collection

Girl With Curves x Lane Bryant will debut in Lane Bryant stores and on LaneBryant.com during New York Fashion Week

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Aug 07, 2018, 08:55 ET

COLUMBUS, Ohio, Aug. 7, 2018 /PRNewswire/ -- Leading plus size apparel brand Lane Bryant is delighted to announce an exclusive collection of polished, feminine must-haves created in partnership with influencer and style icon Tanesha Awasthi. The Girl With Curves x Lane Bryant collection will debut on September 9 and is the brand's first-ever collaboration with a top fashion influencer.

Through her award-winning blog Girl With Curves, Awasthi's mission is to inspire unapologetic confidence by encouraging all women to look and feel amazing, regardless of size. Channeling the Lane Bryant modern femininity and Awasthi's sophisticated-yet-approachable take on style, each of the 20 pieces in the assortment of dresses, sportswear separates and outerwear is designed to favor curves.

"As a long-time customer and friend of the brand, I was intrigued that the company was founded by a woman in 1904, paving the way for every girl with curves to have a place in fashion," said Awasthi. "Words can't express how excited and honored I am to collaborate with a company as respected and iconic as Lane Bryant, and I can't wait for everyone to see the amazing collection we created."

Awasthi and Lane Bryant will introduce the Girl With Curves x Lane Bryant collection in New York City during Fashion Week with an exclusive pop-up shop located near Tribeca (393 NYC; 393 Broadway; New York, NY 10013) from September 9-10th. Clients will be able to shop the Girl With Curves x Lane Bryant collection and meet Awasthi.

"As fans of Girl With Curves, we are thrilled to work with Tanesha on this gorgeous collection," said Malissa Akay, SVP, GMM of Lane Bryant. "Our brand prides itself on its modern feminine aesthetic and we were drawn to Tanesha's effortlessly cool and chic personal style. We just knew we had to incorporate that magic into a collection for our clients."

Girl With Curves x Lane Bryant will be available in sizes 12-28 and will retail for ($34.95 - $149.95) in stores and on LaneBryant.com. For more information, please visit LaneBryant.com or follow the collaboration on social media:

Girl With Curves
Facebook: facebook.com/girlwithcurves
Instagram:@girlwithcurves

Lane Bryant
Facebook: facebook.com/lanebryant
Instagram/Twitter: @lanebryant

About Lane Bryant®: Lane Bryant® is the nation's leading women's special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 757 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant