Land O'Frost's New Minis Product Launch Positioned to Make a Big Splash in Grocery Stores Nationwide

LANSING, Ill., March 11, 2013 /PRNewswire/ -- Land O'Frost (www.landofrost.com), the nation's largest family-owned packaged lunch meat company, announces the launch of a brand new product – Minis – that will begin hitting the shelves nationwide this month.

A product expansion of the company's most popular product line Land O'Frost Premium®, Minis, at two-inches in diameter, will come 72 pieces to a package and in four tasty flavors including Honey Ham, Hickory Smoked Ham, Hickory Smoked Turkey Breast and Honey Smoked Turkey Breast.

The newest product in Land O'Frost's product line-up was an innovation based upon the company's research that showed a shift in consumers' eating habits, foregoing sit down meals for more snacking. Specifically, a snapshot of Americans' current eating occasions and behaviors reveals that 52 percent of all eating occasions among consumers were snacking occasions, up from 49 percent in 2010.¹

"We constantly monitor the latest trends in consumer lifestyle categories to ensure the products we create truly deliver on our customers' needs and wants," said Keith Hill, director of brand management at Land O'Frost. "Our hope is that this product will help make our customers' lives easier and more convenient."

A versatile product, there are several usage applications for the new Minis including snacking with crackers, serving on a party tray and eating straight out of the pack. Minis are gluten free, contain no MSG, 0g Trans Fats and are 100 calories or less per serving.

For more information about Land O'Frost Premium Minis, visit www.landofrost.com.

About Land O'Frost^®
With over 50 years of experience, Land O'Frost offers high quality lunchmeat, sausage and franks in retail outlets, including supermarkets and mass merchandisers, throughout the country. It is the largest family-owned brand of packaged deli meat in the U.S. The Land O'Frost portfolio of national and regional brands includes Land O'Frost Premium^® One Pound, the best-selling deli pouch in the U.S, DeliShaved^®, Bistro Favorites^®, Wimmer's^®, Ambassador^®, Bassett's™, and Fairbury Brand Meats^®. For more information, please visit www.landofrost.com andwww.facebook.com/landofrost.

¹The Hartman Group's Eating Occasions Database, 2012

SOURCE Land O'Frost