Land O'Frost Offers Consumers the Chance to "Be a Star on Broadway"

LANSING, Ill., Jan. 17, 2012 /PRNewswire/ -- Land O'Frost, the nation's largest family-owned packaged lunch meat company, wants homes across America to be "alive with the sound of music" by offering young performers a chance be discovered by top Broadway professionals. Beginning January 23, singers and dancers can submit a video to the Land O'Frost "Be a Star on Broadway" campaign for an opportunity to win the trip of a lifetime to New York City to attend Camp Broadway®, Broadway's leading producer of musical theater programs for theater-loving kids of all ages.

Hosted in partnership with Camp Broadway, Land O'Frost's "Be a Star on Broadway" enables the entire family to get in the act by showcasing their singing, dancing and acting talents in a short musical-theater-inspired video performing one of five iconic Broadway songs: Give My Regards to Broadway (Little Johnny Jones), Oklahoma (Oklahoma!), Do-Re-Mi (The Sound of Music), All Shook Up (All Shook Up), and Steal Your Rock 'n' Roll (Memphis, the 2010 Tony® Award-winning Best Musical). From January 23 through March 4, videos will be published on Land O'Frost's interactive community website, LandOMoms.com, and will be voted on by the public from March 5 through March 25.

Two winners will be selected from the video entries: one by popular vote and the other by Camp Broadway's panel of Broadway professionals. Videos will be judged on originality and creativity, quality of vocal performance and entertainment value.

"We are excited to turn the Broadway spotlight on our consumers and their families, giving them a chance to shine," said Keith Hill, brand manager of Land O'Frost. "We are proud to make high quality lunch meats and to bring a taste of Broadway to our consumers. Camp Broadway is a great partner to get families involved in the arts through a hands-on Broadway experience."

Camp Broadway®, a New York-based company that works at the intersection of entertainment and education, has hosted more than 20,000 children at its original summer program and has enabled more than 300,000 children to attend a Broadway show through its educational workshops and special events including regular performances in Macy's Annual Thanksgiving Day Parade and at Carnegie Hall with The New York Pops.

"Camp Broadway is thrilled to partner with Land O'Frost to help their customers pursue their interests," says Camp Broadway Founder Susan Lee. "'Be a Star on Broadway' is more than a talent contest—it's an invitation for families across the country to unplug from technology and make time to sing, dance and play together. This promotion is an opportunity for everyone of any age who has ever loved a show tune to get a taste of Broadway. We are excited to see how families around the country express their creativity and look forward to treating two talented families like stars as they enjoy an authentic Broadway experience in New York that they will remember for a lifetime."

Grand prize includes round-trip airfare to New York City, accommodations, tickets to see the 2010 Tony® Award-winning Best Musical, Memphis, dinner at Sardi's, The Sound of Music Blu-ray/DVD Combo Pack and a Camp Broadway's VIP Family Experience. The experience includes four hours of private, customized coaching in singing, dancing, acting and presentation taught by Broadway professionals to help (regardless of skill) participants perform like a star in their own classroom, office or community.

For all details and rules visit www.LandOMoms.com.

About Land O'Frost

Land O'Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family owned brand of packaged deli meat in the U.S. Some of the leading products marketed by Land O'Frost include: Land O'Frost Premium® One Pound, the top selling deli pouch in the U.S.; Land O'Frost DeliShaved®, and their ultra premium line Land O'Frost® Bistro Favorites™. Information on several additional items can be found on their Web site. The Land O'Frost brand can be found in the supermarkets and mass merchandisers that account for nearly 90 percent of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. Territories. Land O'Frost also manufactures specialty meat products sold to restaurants and major food manufacturers. The company operates three facilities in Lansing, Ill., Madisonville, Ky. and Searcy, Ark. Visit www.landofrost.com for additional information. In 2010, Land O'Frost launched www.LandOMoms.com, www.Twitter.com/LandOFrost and www.Facebook.com/LandOFrost as a part of a broader consumer branding campaign.

About Camp Broadway

Founded in 1995, CAMP BROADWAY® is Broadway's Original Summer Program for theatre-loving kids of all ages, and the industry leader in theatre arts focused youth programming, special events and educational publishing. The company serves the Broadway industry by being an authorized channel for families, schools and social organizations who believe in the essential value of the arts as a means of life-long learning. Proclaimed "The Camp of Dreams" by Live Magazine, Camp Broadway has hosted nearly 20,000 children from all 50 states and dozens of countries at its annual summer programs leading with its flagship programming New York City, as well as cities such as Atlanta, Buffalo, Jacksonville, Providence, Tempe, and elsewhere in America. Camp Broadway has also been featured regularly on the Macy's Thanksgiving Day Parade® telecast and performed with the New York Pops at Carnegie Hall. The company has also worked collaboratively with dozens of Broadway productions, estates and authors to develop and present interactive workshops attended by over 300,000 school children. It is the publisher of StageNotes®: A Field Guide for Teachers, a National Core Standards of Education compliant study guide series that features approved curriculum for Broadway shows. In 2002, Camp Broadway received the Educational Theatre Association's Standing Ovation Award for Leadership in Education. Visit www.CampBroadway.com for more information.

SOURCE Land O'Frost

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