Lancôme Announces Write Her Future

For the past 20 years, the share of illiterate women has not changed & a staggering 76 million young women around the world are illiterate.* Evidence shows that knowing how to read and write not only increases self-confidence and career prospects, but also allows people to lead longer and healthier lives.** This is why Lancôme has committed to raising awareness of this cause. Over the next five years, Lancôme pledges to invest at least 2 million Euros to fund international literacy programs and develop local support communities for this cause.

The Write Her Future project is not only a philanthropic one, over and above establishing very practical literacy programs internationally, the aim is firstly to mobilize change and raise awareness about this global situation that is still relatively unknown. Lancôme believes that to claim each woman's right to education, they claim the right to become fully herself.

"Today, 76 million young women lack basic reading and writing skills. Often hidden, this handicap causes young women to face exclusion and dependence, with serious consequences for themselves, their families, and their close ones. This is why Lancôme has committed to fight against young women's illiteracy and give a voice to this invisible reality. A natural affinity for Lancôme, whose mission, since the very beginning, has always been to help women in their quest for self-fulfillment and expression of what makes them unique. Write Her Future, Lancôme's very first global philanthropic program is a civic and long-term commitment, which aims at raising awareness, implementing concrete actions in the field, and initiating a movement in favor of women."

-     Françoise Lehmann, Lancôme International President 

"Literacy is one of the most defining human skills. We read and write—that's how we communicate, how we share, how we express our feelings, and how we learn to understand the world. To not have that accessible to everyone everywhere is really a crime. It's so great for Lancôme to be involved and get serious about supporting young girls in the world through the work of Write Her Future."

-     Julia Roberts, Lancôme Ambassadress

THE NEED FOR CHANGE

Girls' education has become one of the major challenges of various development programs as 76 million young illiterate women are too often forgotten. They drop out of school as teenagers and are suddenly deprived of a voice and propelled into an adult lifestyle with new responsibilities, some of them becoming wives and mothers quite early. From then on, learning to read and write is no longer a priority for them as once they have dropped out of school, the opportunity to get back on the path of basic learning does not exist.

Functional illiteracy affects many developed countries. In the United States, 7.7% of young women are affected by illiteracy.*** Giving young women the tools they need to become literate could develop their talents and skills, build or strengthen their economic independence, provide them access to more information, in particular to take care of their family and children (studies show that a child born to a literate mother is 50% more likely to survive beyond the age of 5**), claim their rights and participate in the decisions made by their community.*** To offer these women a second chance, the written world needs to come to them. Lancôme is committed to this cause.

A GLOBAL COMMITMENT TO CARE

In their first step to fighting female illiteracy, Lancôme has partnered with CARE, an NGO operating in 94 countries and committed to more than 1,000 projects on the ground. Since its creation in 1945, CARE has become one of the largest global, non-political and non-denominational humanitarian networks. Combating extreme poverty, protecting the dignity of vulnerable people and access to basic rights, promoting social, economic and environmental justice. Its objectives have naturally placed girls and women at the heart of its action, since they are certainly the first victims of inequality, while also being essential to sustainable and inclusive development, for all and by all.

"CARE is thrilled that through 'Write Her Future', Lancôme will further literacy for women and girls in Morocco, Guatemala and Thailand. Here in the U.S., this partnership is just as important. It raises awareness of this critical issue, as well as the visibility of this partnership and the important work that CARE and Lancôme are doing together."

-     Dar Vanderbeck, Chief Innovation Officer of Care USA

Lancôme commits alongside CARE to invest 2 million Euros over the next five years. As from now, a first literacy program is being conducted in Morocco, followed by two other programs starting this year in Guatemala and Thailand. These three programs will directly benefit more than 8,000 women and indirectly benefit more than 40,000 people.

BUILDING A NEW COMMUNITY
Lancôme Ambassadresses (Julia Roberts, Kate Winslet, Penélope Cruz, Lupita Nyong'o, Lily Collins, Isabella Rossellini and Taylor Hill), experts (Lisa Eldridge), friends (Mert Alas, Marcus Piggott, Victor Demarchelier & Alexi Lubomirski,) and the brand's employees are the first members of a community set to develop on social networks. Get started with a strong act: sign your name, not only to show your support, but also to start promoting this cause. Because together, we can change things.

*UNESCO, 2014. International Women's Day
**Project Literacy, 2012. L… is for life expectancy
***National Center for Education Statistics. Adult Literacy in America

CONTACT  
Stacy Mackler – VP Public Relations and Communications, Lancôme 
[email protected]; 212-984-4973

About Lancôme
Since visionary pioneer Armand Petitjean founded the brand in 1935, Lancôme has epitomized timeless glamour with a quintessential French touch. Today the world's leading luxury beauty brand continues to inspire with its elusive je ne sais quoi that exudes happiness, confidence and French chic appeal, as well as the very best in quality, style, and transformative results. With a presence in 130 countries, over 20,000 beauty advisers in as many points of sale relay Lancôme's message of French excellence, with incredible service and iconic products such as: Teint Idole, Advanced Genifique, Renergie, La Vie Est Belle, and award-winning mascaras. Lancôme affirms that happiness is the most attractive quality and offers every woman the opportunity to enhance her beauty and femininity, whatever her age and whatever her skin color, by giving her the best of science and innovation. The brand continues to offer every woman the best in beauty through its Elite Membership Rewards Program, which allows customers access to exclusive offers, products and uniquely indulgent experiences through brand partners. Lancôme's ambassadresses include Julia Roberts, Kate Winslet, Penelope Cruz, Lupita Nyong'o, Lily Collins, Taylor Hill and Isabella Rossellini. Lancôme's ambition is that every woman who comes to the brand to look more beautiful leaves feeling happier. 

To find out all about Write Her Future and to participate in the awareness raising campaign by writing your name, go to:

WriteHerFuture.com | #WriteHerFuture

@LancomeOfficial | @LancomeUSA

SOURCE Lancome

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