Lancer Skincare Launches In Australia With Cosmax

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Nov 08, 2018, 10:13 ET

LOS ANGELES, Nov. 8, 2018 /PRNewswire/ -- Once a closely guarded secret of the world's most famous faces and Hollywood elite, Lancer Skincare expands its international retail footprint in partnership with Cosmax, Australia's leading independent distributor and importer. Building on the successful launch of Lancer Skincare with Luxasia in Asia, Lancer Skincare embarks on a new trajectory by partnering with Cosmax to bring the brand's dermatology expertise to Australia launching exclusively with Myer Department stores.

Originally from Montreal, Québec Canada, Dr. Lancer spent his youth in Connecticut. He completed his undergraduate pre-medical studies at Brandeis University in Boston, Massachusetts and went on to receive his medical degree from the University of California, San Diego. Dr. Lancer completed his residency at Harvard Medical School, a plastic surgery training program at the Tel Hashomer Hospital in Tel Aviv and on-going graduate experience in London at St. John's Hospital for Diseases of the Skin. He returned to Southern California where he received his board certification in Dermatology in 1983 and began his Beverly Hills practice, Lancer Dermatology. Today, Dr. Lancer keeps an active global patient base of over 30,000 people, including some of the world's most beautiful and recognizable faces.

Over the past two decades Cosmax has built an international reputation for growing successful fragrance and cosmetic brands and products, by using highly targeted marketing and selective distribution throughout the Australian domestic and travel retail markets. Their Sydney based headquarters are the national hub of a well-developed, highly trained and experienced marketing, sales, public relations, distribution and administration team with a proven record for delivering exceptional performance results for every one of the brands and products they represent.

The partnership between Cosmax and Lancer Skincare demonstrates the continued growth and global demand for Lancer Skincare, making Dr. Lancer's results-oriented luxury brand accessible to Australia. With three decades of dermatological practice and daily interaction with his patients at his Beverly Hills practice, Dr. Harold Lancer is the authority on radiant, youthful-looking skin. Through his expertise, cutting edge technology and efficacious skincare line, Dr. Lancer has become one of the most sought out dermatology professionals in the world. In Lancer Skincare's true practice-to-product approach, Australia's beauty consumers will be introduced to dermatologist-developed products, created in Beverly Hills and curated for their specific skin needs.

Tracey Sameyah, CEO of Lancer Skincare says, "We own a unique positioning in the market place, with the innovations of a practicing and world-renowned dermatologist at our helm and emanating from our ultra-prestigious medical practice Lancer Rx Dermatology. Fueled by the global cult-following of A-list celebrities and the world's most famous faces, Lancer Skincare delivers real-results powered by ingredients and technology they can trust. The Australian market is a key expansion region for Lancer Skincare and we believe strongly that partnering with Cosmax will help us build an elevated, innovative and solid path for Lancer Skincare in the region."

Cosmax Prestige is delighted to partner with Lancer Skincare, with an everyday growing demand for high-end Skincare in Australia, Cosmax Prestige's Omni Channel approach to Distribution and support of long-term partnerships with Australia key retailers, allows us to provide our customers with the efficiency and expertise of Dr. Lancer's luxury skincare.

SOURCE Lancer Skincare