Lance, Inc. to Release First Quarter 2010 Results on Wednesday, May 5th Before Market Open and Host Conference Call and Webcast at 9:00 am Eastern

CHARLOTTE, N.C., April 19 /PRNewswire-FirstCall/ -- Lance, Inc. (Nasdaq: LNCE) announced today that it intends to release its 2010 first quarter results prior to the market open on Wednesday, May 5, 2010.  Management will also conduct a conference call and live webcast at 9:00 am eastern time on Wednesday, May 5, 2010 to review the Company's results.  Participating in the conference call will be Dave Singer, President and Chief Executive Officer, Rick Puckett, Executive Vice President and Chief Financial Officer and Mark Carter, VP of Strategic Initiatives and Investor Relations.

The conference call and accompanying slide presentation will be webcast live through the Investor Relations section of Lance Inc.'s website www.lanceinc.com.  In addition, the slide presentation will be available to download and print approximately 30 minutes before the webcast at Lance's Investor Relations home page.

To participate in the conference call, the dial-in number is (800) 789-3681 for U.S. callers, or (702) 696-4943 for international callers.  A continuous telephone replay of the call will be available between 1:00pm on May 5th and midnight on May 12th.  The replay number is (800) 642-1687 for U.S. callers, or (706) 645-9291 for international callers.  The replay access code is 70129099.  Investors may also access a web-based replay of the conference call at Lance's web site, www.lanceinc.com.

About Lance, Inc.

Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout much of the United States and other parts of North America. The Company's products include sandwich crackers and cookies, potato chips, crackers, cookies, other snacks, sugar wafers, nuts, restaurant style crackers and candy. Lance has manufacturing facilities in North Carolina, Iowa, Georgia, Massachusetts, Texas, Florida, Ohio, and Ontario, Canada. Products are sold under the Lance, Cape Cod, Tom's, Archway and Stella D'oro brand names along with a number of private label and third party brands. The Company's products are distributed through its direct-store-delivery system, a network of independent distributors and direct shipments to customer locations. Products are distributed widely through grocery and mass merchant stores, convenience stores, club stores, food service outlets and other channels.

SOURCE Lance, Inc.