LAGOS Raises $100K In One Night For Keep Memory Alive

Limited-Edition Necklace Sells Out at 23rd Annual Power of Love® Gala

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Mar 20, 2019, 09:01 ET

LAS VEGAS, March 20, 2019 /PRNewswire/ -- Master jeweler Steven Lagos surprised and delighted guests at Keep Memory Alive's Power of Love Gala^®, with a limited-edition heart pendant necklace especially designed to support Cleveland Clinic Lou Ruvo Center for Brain Health. A total of 250 sterling silver necklaces sold out in 22 minutes with 100 percent of the purchase supporting the cause.

This exclusive piece was the perfect memento to mark a very special evening. Each heart pendant featured the brand's iconic Caviar beading with architectural inspiration from the Frank Gehry-designed headquarters of Keep Memory Alive. The date of the event was highlighted on the back of each piece.

"Jewelry is a physical manifestation of memories," said LAGOS Founder and Creative Director Steven Lagos. "It was important for me to create something that would act as a memory in itself, while giving back to this fantastic organization that focuses on memory disorders."

The Power of Love limited-edition necklace is the newest addition to a comprehensive LAGOS collection devoted to the cause. The LAGOS Keep Memory Alive collection is available at LAGOS.com and features a suite of sterling silver jewelry that follows the same design inspiration of the Gehry building. This collection is available for purchase year-round and donates 100 percent of the purchase to the organization.

In addition, 10 18K gold limited edition heart pendants and a curated selection of styles were featured as part of LAGOS' annual contribution to the event. In total, LAGOS has raised over $1 million for Keep Memory Alive to-date.

"Steven and the LAGOS team have been important partners for many years," said Larry Ruvo, Keep Memory Alive co-founder and chairman. "We continue to be blown away by their charitable commitment to our cause and their quest to do more."

For more than 20 years, LAGOS has supported Keep Memory Alive and its efforts to research and care for those in need. Steven Lagos became intimately involved with the foundation through his friendship with Founder Larry Ruvo and his personal connection to the cause. Steven's grandparents suffered from Alzheimer's and he watched as the disease took a toll on the patients as well as their families and caregivers. He realized just how difficult the experience is for everyone involved and has been committed to Keep Memory Alive ever since.

About LAGOS: Since 1977, LAGOS has been a pioneer in designer fine jewelry, combining precious materials and strong design to offer modern, iconic styles. LAGOS was founded by designer and master jeweler Steven Lagos, who developed the brand's signature Caviar design in 1984. Each Caviar collection has a bold, feminine design that encourages personal expression. LAGOS' national campaign, MY LAGOS MY WAY, was created to reinforce these core values and inspire the LAGOS woman. LAGOS is available at LAGOS.com, its flagship boutique in Philadelphia, Neiman Marcus, Bloomingdale's, Nordstrom and independent jewelers around the country. For more information, inspiration and latest styles follow @lagos_jewelry on Instagram, Twitter and Facebook. Visit www.LAGOS.com to learn more about the history of the brand and to shop the entire collection.

CONTACT:
Jamie Hector
LAGOS Public Relations Director
646-556-6385
[email protected]

SOURCE LAGOS