Labrada Nutrition Launches Strategic Partnership with Kingdomway Group

HOUSTON, Feb. 24, 2017 /PRNewswire/ -- Labrada Nutrition, a global leader in nutritional supplements known as "The Most Trusted Name in Sports Nutrition®"announced it has entered into a strategic partnership with Xiamen Kingdomway Group Co.

Kingdomway, a world-class nutritional products manufacturer located in Xiamen, China, under the Stock Purchase Agreement, will invest in a non-controlling minority stake in Labrada Nutrition, to become the exclusive distributor and strategic partner for Labrada Nutrition products in China. The transaction is subject to certain regulatory approvals in China and is expected to close in the first quarter of 2017.

Labrada Nutrition CEO Lee Labrada says, "The reason for our new strategic partnership with Kingdomway is our mutual goal to bring the Labrada Nutrition line of nutritional supplements to more than 1 billion potential consumers in China.

This represents a very exciting opportunity for Labrada Nutrition, as it opens one of the world's largest consumer markets to us for the first time. I anticipate that there will be much growth ahead, as we solidly establish our place as a global leader in the fitness nutrition industry.  It's our goal to help millions of people worldwide get into the best shape of their lives, and this is a very big step in that direction. I am proud to be working with Kingdomway."

About Labrada Nutrition:

Labrada Nutrition, headquartered in Houston, Texas, was founded in 1995 by IFBB Pro Bodybuilding Hall of Famer and former Mr. Universe Lee Labrada. The company creates and distributes a range of nutritional products and supplements including Lean Body Ready-to-Drink Protein Shakes, bars and meal replacements. The company also provides education on fitness, nutrition and health to support the company mission of helping people get into their best shape.

Labrada Nutrition products are proudly made in America. All Labrada supplements are lab-tested by an independent third party analytical lab to ensure that "If it's on the label, it's in the bottle." Labrada has been doing that for over 20 years—that's quality control that is unparalleled in the sports nutrition industry. That's why Labrada has become the most trusted name in sports nutrition.

Labrada products are distributed nationally and internationally through health food stores, fitness centers and gyms, and other retail outlets.

For more information, visit www.labrada.com

About Xiamen Kingdomway Group Co.

Xiamen Kingdomway Group Co. is listed on the Shenzhen Stock Exchange (Stock name: Kingdomway.) As a renowned manufacturer of nutritional products, the company produces five product lines: Coenzyme Q10, Microalgae DHA, ARA, Vitamin A and Vitamin D3 which are extensively used for pharmaceutical, nutraceuticals, food, cosmetics and feed and exported worldwide. Kingdomway has been certified ISO9001, ISO 14001, ISO22000, HACCP, FAMI-QS, Kosher and Halal.

With the goal of enhancing health and quality of human life, Kingdomway is committed to the innovation and development of nutritional fortifiers and the biomedical field.  Kingdomway engages in research and the introduction of cutting edge technologies, and has achieved the industrialization of a range of National Torch Projects in China.

For more information, see http://www.kingdomway.com/en/web/en/home

SOURCE Labrada Nutrition

Related Links

http://www.labrada.com